OTT penetration stands at 27%, Hotstar is the preferred choice for majority of the OTT viewers: Axis My India CSI Survey

Axis My India releases its latest findings of the India Consumer Sentiment Index (CSI), a monthly…

In conversation with Ritesh Ujjwal, Chief Executive Officer, Kofluence

The digital transformation has led to the launch of new forms of marketing in the…

RECMA recognizes dentsu X as the agency with the highest quali-points growth over three years

RECMA recognises dentsu X, the media agency from the house of dentsu India, as the…

DrinkPrime revamps its logo to develop a streamlined vision amongst its audiences

DrinkPrime announces the rebranding of its logo in-line with the brand’s next growth phase. The…

Global Installs of e-commerce apps have increased 10% in 2021 compared to 2020: Adjust Report

Adjust releases its E-commerce App Report 2021: Top Trends in Mobile Shopping With Insights From…

Optiminastic Media’s influencer marketing platform, Click2Collab launches in India

Optiminastic Media with expertise across performance, content, video production, website development and influencer marketing, announces…

7 SEO trends to watch out for in 2022

Nothing beats search engine optimization when it comes to an affordable, sustainable marketing strategy that…

Amazon, Asian Paints, Tata Tea are India’s most purposeful brands: Kantar BrandZ India 2021 Report

Kantar releases the 2021 edition of its annual BrandZ India report. This edition of the…

ACC rolls out its campaign ‘Leave Behind No Waste’ for the India-New Zealand series with support from BCCI

ACC partners with the Board of Control for Cricket in India (BCCI) to take on…

Brand Rebuilding: Communicate to rebuild customer trust

The pandemic has been a tough one for many sectors that are still in a rebuilding…

Niva Bupa’s new campaign ‘Zindagi Ko Claim Kar Le’ encourages customers to enjoy life

Niva Bupa Health Insurance Company (formerly known as Max Bupa Health Insurance Company) announces a new…

Understanding evolved marketing patterns in the post-pandemic festive season

Indian culture revolves around the ‘life is a festival’ philosophy and it comes as no…

Isobar unveils #GetNaughtier campaign for Skore

Isobar in association with Skore unveils a campaign titled ‘Get Naughtier’ for the sexual pleasure and…

With a social media population of 448 million users, India is one of the fastest-growing markets across the world: AnyMind Report

AnyMind Group rolls out its annual Indian report on ‘State of Influencer marketing in India…

Infomo announces a strategic merger with Ad-tech platform TorcAI

Infomo Global announces a strategic merger with the Indian ad-tech platform – TorcAI to enable…

Mintel announces global consumer trends for 2022

Mintel announces three trends set to impact global consumer markets in 2022, including analysis, insights, and…

magicpin’s #SavingsBachhonKaKhelNahi campaign urges consumers to choose retail stores over online channels for shopping

Magicpin has rolled out its thought-provoking commercial on the merits of choosing your neighborhood retail…

Marketing leaders share learnings in Outernet Media Playbook

The Outernet Marketing Innovation Group (OMIG), an industry initiative by global ad-tech company Moving Walls…

Travel adspend to grow from 24% in 2021 to 36% in 2022: Zenith’s Business Intelligence – Travel Report

Zenith announces the launch of its report ‘Zenith’s Business Intelligence – Travel.’ The report covers…

Tread.fit rebrands as Cultbike.fit

Tread.fit announces that it has changed its brand name to Cultbike.fit. The firm’s rebranding is…