#GoodLuckGirls by Cadbury Dairy Milk emerged as the most Viral ad in phase 2 of IPL: IPL 2021 Report by Wavemaker Mesh

Phase I refers to matches played in India from 9th April to 2nd May 2021 and Phase…

ZEE5 Global appoints mCanvas to promote the release of its upcoming film Rashmi Rocket

The mobile branding solution is bullish about mobile advertising and is excited about creating meaningful…

The Trade Desk, Lifesight partner to measure the impact of digital advertising campaigns in India

The Trade Desk announces an industry-first partnership with Lifesight to provide marketers in India with insight into…

How Option Designs’ ad #ApnoKoLayeAurBhiPaas for Haldiram’s encourages new generation to open to progressive transformation

Option Designs curated Haldiram’s advertisement promoting “Apno Ko Laye Aur Bhi Paas” on the occasion…

Spartan Poker’s new campaign focuses on encouraging people to #LiveInEveryMove

Spartan Poker rolls out a new campaign aimed at encouraging people to #LiveInEveryMove. The campaign…

42% of Quora users buy electronic gadgets during festive season: Festive shopping research by Quora

Quora reveals the insights of its Festive Shopping Research. The research finds average Quora Answer…

BharatPe announces its marketing campaign #DeDenaAaramSe for newly launched ‘Postpe’

BharatPe announces its TVC campaign ‘De Dena Aaram Se,’ to promote its newly launched Buy Now,…

Bira 91 rolls out its first-ever 360-degree campaign ‘Make Play with Flavours’

Bira 91 launcheे its first-ever 360-degree campaign – ‘Make Play with Flavors’. As Bira 91 scales up…

Realme announces KL Rahul as Brand Ambassador for its smartphone category

Realme announces the appointment of international cricket sensation KL Rahul as its brand ambassador, to…

Adidas onboards Deepika Padukone to strengthen its focus on democratizing, diversifying sports for women

Adidas onboards Deepika Padukone to strengthen its focus on democratizing and diversifying sport for women through…

Bajaj Allianz General Insurance, WATConsult launch ‘Unloop the Loop’ Campaign

Bajaj Allianz General Insurance and WATConsult (An Isobar Company), the globally awarded hybrid digital agency from the house…

Adjust expands its CTV, OTT offerings to include Connected TV Ad to Mobile Measurement

As global Connected TV (CTV) engagement increases exponentially year over year — with CTV users…

DCMN rolls out Truecaller’s latest TV campaign ‘Desh Ka Truecaller’

DCMN, the international growth marketing partner for digital brands, launches campaign ‘Desh Ka Truecaller’ for…

Bombay Shaving Company (BSC) Women onboards Alaya F as Brand Ambassador; launches new campaign ‘Smooth AF’

BSC Women, a spin-off of men’s grooming brand Bombay Shaving Company, enters into partnership with…

‘Nazar Ghati Durghatna Ghati 2.0’ campaign by Lenskart to run throughout the entire IPL season 2021

This cricket season, Lenskart, the omnichannel eye-wear brand launches its latest campaign under its ‘Nazar…

Pocket FM crosses 40mn downloads; witnessed 5x growth in last six months

Audio OTT platform, Pocket FM announces that it has surpassed 40 million downloads and has…

The return of OOH at the forefront of advertising

The out-of-house advertising (OOH) industry experienced an all-time low period, recording nearly 50% de-growth during…

How Bobble AI’s conversation media marketing positioned A23 (Ace2Three) as the go-to app for online rummy

Overview: Bobble AI, a conversation media platform, is focused on enriching everyday conversations with expressive…

86% marketers agree that every touchpoint can & should tell the brand story, from comms to commerce: Isobar CX Survey 2021: The Rise of Connected Experience

Global creative experience agency, Isobar, publishes its annual study of over 800 global CMO’s assessing the…

How are D2C brands entering the space claimed by FMCG players in the market?

Global trends after the onset of the pandemic have presented unique opportunities for Indian D2C…