42% of Quora users buy electronic gadgets during festive season: Festive shopping research by Quora
Quora reveals the insights of its Festive Shopping Research. The research finds average Quora Answer views/questions around the festive season increase as much as 33% as we inch closer towards festivals.
The research reveals Quora users are 147% more likely to be shopaholics. Every year, more and more people visit Quora to conduct festive research with users starting early. Topics related to fashion, online shopping, electronic gadgets, laptops, smartphones & early offers receive a spike in views beginning early October.
The research finds that the top festive shopping questions during the festive season are:
- What are the best online shopping sites in India?
- Which is the best laptop brand in India?
- What is the best ergonomic office chair within a 10k budget in India?
Brands have been using Quora’s key product features as an essential element in their overall marketing strategy. These include Quora’s promoted answers, Text & Image ads that drive users to their landing pages where one can purchase or know about a new product launch.
Brands like Amazon and Flipkart leverage this highly engaged shopping community to generate demand and post-real-time deals. Flipkart’s Big Billion Days and Amazon India’s Great Indian Festival are some of the most popular online sales. Over time, both e-commerce platforms have upped their ante and strategies for marketing these sales on social media.
Fashion and Lifestyle
In particular, users visit Quora to discuss festive apparel, footwear, and fashion brands. With the festive season coming up, the most viewed answers this year were related to Fashion & Style.
Fashion and Style – 64M Answer Views
Women’s Fashion and Style – 34M Answer Views
To promote their fashion sale, brands – Amazon, Flipkart, and TataCliq published text ads in trending questions like What are the best sites for online clothes shopping in India? And Which is the best online shopping site for women’s western clothing?
As festival season shopping peaks, users in India start conducting research on smartphone and laptop recommendations. The research claims 42% of Quora users buy Electronic Gadgets during the festive season and 29% of Quora’s visitors are the first among their friends to buy new tech gadgets.
This year, Smartphone related answer views surged on Quora with 39M Views, and brands like Samsung, RealMe, Oppo, Redmi leveraged this conversation extensively to promote their new phone launches and offers.
Some of the trending questions related to electronic gadgets that laptop brands like Dell, Acer, Lenovo, Macbook leverage:
- Which is the best laptop brand in India?
- What is the best laptop for a student?