Brands of Bharat’s next episode to shed light on how brand-driven storytelling can drive customer engagement among the Bharat audience
In the era of digital transformation, brands often face crises while driving real customer engagement with their target audiences due to the clutter prevailing in the market. In light of the same, curating powerful narratives as a part of marketing strategy has become a must for brands that are striving to survive in the emerging Bharat Marketplace. And this is how brand-driven storytelling can be a game-changer for brands!
To understand how crafting narratives is enabling brands to connect with their target audience and what marketing strategies are driving real customer engagement for them, Agency Reporter has come up with the 10th episode of its virtual panel discussion series- Brands of Bharat.
The series’ next episode, powered by Nukkad by STAGE, would be released on 15th November 2021 and would be centered around the topic – Brand-driven storytelling: Using narratives for real customer engagement.
Nukkad by STAGE is a Premium and Sensible Content Company for Bharat with a 125M+ monthly reach among Hindi audiences. They produce and deliver informative & empowering content with humor and satire through the fictional characters who are derived from the real world. Their main shows are focused on Finance, Trends, Tech, Game, Entertainment, Current Affairs, Family, and Health, etc categories.
They have also established a video content lab where they make research-based content with a data-driven approach to brands for different purposes.
The discussion would be featuring a diverse set of panelists – Priyang Agarwal, Director- Marketing & Growth, Tata 1mg; Ramesh Srinivasan, Director- Brand Marketing, PhonePe; Vikas Kantu, Marketing Head, Spartan Poker; Mehernosh Pithawalla, Head of Brand & Strategic Insights, Godrej & Boyce.
It would be moderated by Rahul Puri, Editor, Agency Reporter, and Runa Sinha, Vice President, Nukkad by STAGE.
The upcoming episode would shed light on the interplay between branded storytelling and the multidimensional nature of engagement with the customers. The panelists would also indulge in a conversation on how brands ensure the authenticity of their narratives and how they are creating immersive experiences through narratives.