Joseph George announces the launch of brand & communications enterprise – Vector Brand Solutions

Former Group Chairman & CEO of MullenLowe Lintas Group, Joseph (Joe) George announces the launch of Brand & Communications enterprise – Vector Brand Solutions which will be based in Mumbai.

Speaking on the launch of Vector, Joseph (Joe) George shares, “Thus far, we seem to have
got quite a few things right at Tilt; in terms of how we work, how we engage, and what we put out. While there is of course a lot for us to get better at, what has worked most for us and our clients is a structure that allows our senior folks to give disproportionate attention to brands, clients, and their business. So, the question I asked myself was how do we navigate and manage growth while not diluting, diminishing, and diffusing our people’s involvement with their brands and clients. The answer – Vector Brand Solutions.”

On the name, Joe shares, “Vector in Physics is a quantity or phenomenon that has both
magnitude and direction. And that’s what we want to ensure in everything we do – agility and pace but with purpose and direction.”

On what Vector would specifically focus on developing along the way, Joe shares “Vector is a
post-pandemic launch, and the rampant digital embrace seen in the past 20 months have
resulted in Digital First brands getting launched every day. For them to survive and thrive,
they will need the high-quality top, middle, and bottom of the funnel interventions; and so, will need help with smart data insights, innovative demand generation as well as top draw
skills in building brand love, preference, and distinctiveness. Vector will strive to be
acknowledged as best in class partners for these marketers.” 

Vector will be putting in place its operating leadership. An announcement on this is expected to be made in the next few weeks.

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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.