AliveNow to launch Newsfeed SmartApp Game for Jockey to promote its range of bras
Jockey India collaborates with creative tech studio AliveNow to launch a Newsfeed SmartApp Game to promote its range of versatile bras. The game makes for a creative platform for the brand to meet its audience and to subtly create awareness about its different categories of bras – while demonstrating exactly what outfit each bra can perfectly be paired with.
Players are incentivised to top the leaderboard, to stand a chance to be featured on the brand’s social media handles, driving repeat plays and higher brand recall.
Karthik Yathindra, AVP – Marketing & Product Management, Jockey India, shares, “The JOCKEY Woman Knows Me campaign focuses on increasing awareness about the versatile range of bras that our brand offers. #BrasAsVersatileAsIAm being the central thought for the campaign; we wanted to bring this alive to consumers in an engaging and memorable way. In addition to many creative engagement pieces on social and digital platforms, we are leveraging gamification that is popular with our target group and helps them engage with the brand seamlessly.”
Rushali Rastogi, Senior Account Manager at AliveNow says, “The game is fun and visually stimulating – both great factors when the brand’s objective is to create stickiness and increase awareness about its inner-wear line. Consumers can interact with all the bras from the range as they learn about the perfect outfit pairings – all while having a ton of fun!”
With thousands of participants already engaged, the game has been launched across Jockey’s social platforms and existing digital assets.
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.