How JK Cement utilized conversation media marketing via Bobble AI to increase brand recall

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Overview:

Bobble AI, a conversation media platform, is focused on enriching everyday conversations with expressive and personalized content including stickers, GIFs, and emojis, deep localization with over 100 languages, and AI-based contextual recommendations.

Brand introduction:

JK Cement is a leading cement manufacturer in India, part of the larger JK Organisation, and known for its product excellence, customer orientation & technology leadership.

Objectives:

Increase the Brand Recall for JK White Cement by placing its mascot Mr. MaxX in daily conversations of its potential audience
Amplify Mr. MaxX in the frequent and relatable conversations of youth & adults across the chat messaging apps.

Plan of execution:

Conversational pack of stickers with Mr. MaxX as the central character, which can be used in the everyday conversation topics people use.
Strategically targeted placement of content to drive the usage of Mr. MaxX in relevant contexts in order to build the right brand associations.
Real-time content suggestions as a pop-up based on user intent, to enhance the
communication with visual content.
Brand integrations in frequent and relatable chat contexts.
Exclusive Mr. MaxX’s branded PopText to create viral buzz and brand recall when relatable keywords – hello, what’s up, good morning, etc. are used in chats.

Results:

The use of conversation media marketing solutions via Bobble AI turned out to be a success for JK Cement as the execution strategy delivered the following results in 30 days:

60 Mn+ brand imprints in chat conversations
3.4Mn+ unique eyeballs
570K+ content shares