Interactive Avenues announces a new brand identity for PlayerzPot
After being awarded the digital and marketing mandate for PlayerzPot, Interactive Avenues – A Reprise Network Company rolls out a new brand identity for the online fantasy gaming sports platform. The effort includes the rebranding of the app logo, tagline, and digital-first brand and consumer strategy.
The team defined clear-cut and long-term benchmarks to piggyback on and created a new and differentiated avatar that is slick, youthful, and vibrant. The new logo is inspired by the unpredictable ‘spin’ which cuts across games and sports and is a motif that illustrates the importance of skills needed to play.
This mirrors the brand’s purpose of building a delightful playing field for aspiring and skilled gamers across the country and therefore lending itself the tagline of ‘India Ka Naya Maidan’. This new tagline was brought to life with a bassline-thumping rap performed by a renowned rapper, Kaam Bhaari. This digital commercial featured brand ambassadors Bhuvaneshwar Kumar and Smriti Mandhana. This is the perfect contender to be an anthem for every sporting season this year, and it was the perfect start to the phase 1 IPL campaign as well.
Commenting on the vision set and the efforts undertaken, Sunil Yadav, CEO – PlayerzPot says, “We’re looking forward to a great long-term relationship as our offerings expand. Given the way this category functions, we have our work cut out for us and Interactive Avenues will be more than just a digital partner in achieving all that we set out to do, especially now that we have set a great benchmark. The only way is up.”
Eshwari Pandit, Creative Director at Interactive Avenues says, “PlayerzPot’s multi-game and fantasy sports offerings are clearly poised to be India’s new playground. We knew that we had to build a unique edge to get noticed. While the branding and the tagline paint a vibrant, inviting world that will excite every kind of gamer, the rap itself serves as an earworm and a reminder of what the platform has to offer.”
Suraj Talaulikar, Creative Director at Interactive Avenues says, “It takes skill to play and come out on top of your game – the ‘spin’ motif defines just that. Unpredictability and excitement. The new identity creates a differentiator, without alienating the audience, and that’s what I believe gives it an edge above the rest.”
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.