Switzerland Tourism rolls out its latest film featuring Roger Federer, Robert De Niro
Switzerland Tourism rolls out its latest film featuring its ambassador Roger Federer and legendary actor and Oscar winner Robert De Niro with an aim to showcase the beauty of the travel destination Switzerland.
In the short film which can be viewed online, De Niro turns down an invitation by Roger Federer to be part of a movie about Switzerland. De Niro thinks, the destination is pure, impressive and utterly beautiful – but there is no drama in Switzerland, something De Niro focuses his acting upon. The film can be seen online worldwide.
“I was really excited to have a worldwide campaign where I can invite people to Switzerland to highlight its beauty because I am so very proud to be from such a beautiful country” shares Roger Federer.
Robert De Niro answered Roger Federer’s call
In the film, viewers can witness a conversation between the tennis player and the Oscar-winning actor where Federer is trying hard to convince De Niro to be part of his project. But, spoiler alert, De Niro turns down Federer, at least for this fictional project of a Switzerland film. In reality, though, De Niro was very willing to respond to Federer’s call for help.
Roger Federer shares, “I’ve admired Robert De Niro’s work for quite some time now, but I wasn’t sure he’d agree to be part of our Swiss project. I’m very excited it worked out so well.”
“Adding this touch of Hollywood to our campaign will bring more attention to Switzerland and its dramatically beautiful nature” states Martin Nydegger, CEO of Switzerland Tourism.
Roger’s choice to convince De Niro
The cooperation with Roger Federer will see more common projects in the future. Already up and running is a new website featuring “Roger’s Choice” of things to discover and do in Switzerland. It can be found on MySwitzerland.com/Roger. The variety of experiences featured here is vast, going from relaxing and reenergizing up to very dramatic. Scrolling through them might even make Robert De Niro change his mind! Asked about this Robert De Niro says, “I’m tempted to discover Switzerland’s natural beauty soon – maybe together with Roger.”
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