Brands of Bharat’s next episode to shed light on the importance of content marketing in the upcoming festive season

With the festive season just around the corner, Bharat seems to be in full gear.…

Ants Digital launches a short film for Youva on the occasion of Teacher’s Day

Tech-enabled marketing services company, ANTS Digital announces the launch of a new short film for…

With new brand slogan, campaign ‘StopAtNothing,’ TECNO celebrates ‘progressive mavericks’

TECNO announces its new brand slogan ‘Stop At Nothing,’ with the launch of its latest…

Unlock-Lock-Unlock: New Marketing Tactics for the New Normal

Since the emergence of the pandemic, the advertising world has changed for marketers and brands.…

M·A·C Cosmetics India names film star Bhumi Pednekar as its first Brand Ambassador in India

M·A·C Cosmetics India names Bollywood film star Bhumi Pednekar as its first Brand Ambassador in…

91% of Indians plan to shop during festive season: The Festive Season Pulse 2021 survey

The Trade Desk and YouGov release insights of ‘The Festive Season Pulse 2021’ survey which was conducted…

First Partners announces strategic partnership with Singapore-based Progressive Communications

First Partners announces its international foray through a strategic partnership with Singapore-based Progressive Communications. Progressive…

NiyoX collaborates with singer Benny Dayal to create a Millennial Money Anthem

NiyoX, a digital banking fintech, in its bid to celebrate the on-boarding of 500,000 NiyoX…

Viacom18 Consumer Products collaborates with Pinkfong to launch Baby Shark merchandise range

In an endeavour to leverage the kids’ cluster beyond television, Viacom18 Consumer Products joins hands…

How Mobile marketing can cater to the advertising changes in the post-Covid era

The pandemic has reset many marketing and consumption trends that are here to stay. Much…

10 must-have Digital Marketing Strategies for a Tech Startup

Being a tech startup is never easy. In an increasingly digitalizing world, while it certainly…

78% of consumers in India believe brands are just as responsible as governments for the health of society: Report

Accenture releases ‘Life Reimagined: Mapping the motivations that matter for today’s consumers,’ the 16th edition…

Cult.fit combines humor, pop culture in its latest campaign – ‘Fitness is not an option’

Cult.fit has kicked off its latest marketing campaign ‘Fitness is not an option’ to inspire…

ITC Vivel releases its new campaign #RespectWorkForHome to celebrate the unconditional contribution of homemakers

On the occasion of Women’s Equality Day, ITC Vivel with its brand philosophy ‘Ab Samjhauta Nahin’…

Social Panga expands its footprints in Mumbai after Bangalore & Delhi

Social Panga announces its foray into the commercial capital (Mumbai) of the country after having…

Gas-O-Fast announces influencer campaign featuring celebrities

Gas-O-Fast announces an influencer campaign featuring television actors Yogesh Tripathi,  Nirmal Soni, and Punjabi singer…

Effective advertising and marketing tools for the retail and real estate industry

Advertising and marketing are inevitable parts of any business across verticals, and yet extremely dynamic…

Ruder Finn launches RF Thunder, a new-age communication consultancy in India

Ruder Finn India launches ‘RF Thunder,’ a new-age communication consultancy, that will bring together ‘The…

Growing layers of Digital Marketing

Pre covid, brands considered digital transformation important, but not urgent. Now, it’s table stakes—and happening…

How SkinKraft Laboratories’ brand thought turned its #IAmMyType campaign into a conversation starter

Overview of the campaign In a first of its kind, SkinKraft Laboratories as a young…