Gas-O-Fast announces influencer campaign featuring celebrities
Gas-O-Fast announces an influencer campaign featuring television actors Yogesh Tripathi, Nirmal Soni, and Punjabi singer and comedian Karamjit Anmol.
As a part of the campaign, the influencers have posted videos on their social media platforms describing how they rely on Gas-O-Fast to get relief from acidity, gas and indigestion. The humor being evoked in the video and has been promoted across all social media platforms of the brand.
As a part of its marketing strategy to further strengthen its position in the antacid market, the brand has come up with an influencer campaign to create high recall value and a unique value proposition for the brand. In the past, the brand roped in several regional influencers such as Gurpreet Ghuggi, Bhau Kadam, and Anand Mohan, and this time they have come together with comedians from the television and, Punjabi films industry.
Through this campaign, the brand aims to reach out to the masses to raise the importance of Gas-O-Fast as a companion to enjoy acidity-free occasions with the Gas-O-Fast active Jeera sachet.
Joy Chatterjee, General Manager, Sales, and Marketing of Mankind Pharma says, “In the last few months, we have launched multiple campaigns to aware people of the benefits of Gas-O-Fast. We are trying to reach our target audience through various channels be it influencers, regional routes, or associating with celebrities. This time we thought of invoking humor, and fun and this led us to collaborate with popular comedians who are known in the entertainment industry. Gas-O-Fast has always been instrumental in adopting the regional route to connect with every segment in society & speak to people in the language they prefer. The idea behind the regional strategy is to establish a direct connection with the audience through personalized content.”
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