adidas launches reusable ‘Face Covers’ in India across 75 cities

The two layered Face Cover, made from high-performance breathable recycled fabric will be available in pack…

The Quiet Achiever – A peek into Shekhar Gupta’s The Print

“Substance of Print, Reach of Digital”. When The Print was launched in August 2017 by…

Glad U Came launches PAY-BY-RESULTS Service during COVID-19

As the country tries to plot a safe return to work and a restarting of…

India Today Group digital retains top position as general news publisher in Comscore ranking

India Today Group Digital becomes India’s Most Visited, Most Engaged, Most Viewed source for general…

Impact Communications report on how rural markets are gearing to bounce back from COVID-19 hiatus

Decoding the COVID-19 impact on Rural India, Impact communications as a leading rural marketing agency…

Hyper casual games saw tremendous growth on mobile in the first quarter of 2020

The findings from Adjust, in partnership with Unity Technologies, shed light on hyper casual games’…

Airbnb’s new summer campaign “Go Near”an initiative to support economic growth through domestic travel

The announcement comes as local travel begins to recover from the impact of the COVID-19…

Milka, BP & HSBC sweeps top spots in Kantar’s Creative Effectiveness awards

Kantar reveals 2019’s most effective adverts – as judged by consumers.These new awards celebrate the…

Zee’s ‘Ek Desh Ek Raag’ to help humanity rise above the gloom of the pandemic through the power of music

The LIVE-athon on digital and the TV concert combined sees 45+ Hours of fresh unique…

Twitter brings Fleets, its Stories like feature, to India

India is among the first three countries to test this new feature where people will…

Airtel highlights recharge touchpoints amidst lockdown with ‘Recharge Revolution’ campaign

The campaign conceptualised and executed by Taproot Dentsu, the creative agency from the house of Dentsu…

Pocket Aces’ Loco and Red Bull teams up to boost the growing ecosystem of eSports in India

The partnership will see Red Bull and Loco working together to create and broadcast esports…

Road to recovery – Mobile to emerge as the ultimate hero

Covid19 has affected the entire advertising industry. The struggle is not just limited to cut…

How believable is your story?

Papa, and then what happened? My nine-year-old asks me every time I narrate a story to her…

FarEye appreciates delivery heroes working round the clock, making life easier during COVID–19

The digital campaign focuses on the ‘joy’ that a delivery brings to the restricted everyday…

Games24x7’s new digital campaign gets a Bollywood twist

Games24x7 unveiled a new digital influencer campaign for its skill gaming platform, RummyCircle. Conceptualised by…

In conversation with Valerie Pinto & Deepak Jolly

In this super conversation with Valerie Pinto, CEO of Weber Shandwick and Deepak Jolly, Founder…

vivo and Aamir Khan fix the low light selfies with Latest V19 Smartphone

The campaign has been conceptualised and executed by BBH India showcasing low light and wide…

Bolder thoughts and sky high aspirations, we are the new Agency Reporter

Agency Reporter was launched in June 2018 with an aim to become a single point…

In conversation with Samir Kapur

In this candid conversation with Samir Kapur, Director, Adfactors PR, we are trying to understand…