In conversation with Anuj Sidharth, MediaTek India

Anuj Sidharth is Deputy Director, Marketing & Communication, MediaTek India. He is a specialist who…

The stellar rise of Real Money Games in India

The online gaming industry has evolved well beyond its nascent stages, with the global market…

In conversation with Niraj Singh, CEO of Spinny

An IIT-Delhi alumnus, Niraj Singh is a serial entrepreneur and CEO and Founder of Spinny , a…

In conversation with Archit Narayan, CEO of Pacific Gaming

Archit Narayan is the founder of a gaming platform called Pacific Gaming which is known…

Fujifilm Instax unveiled an Influencer led campaign to spread the Joy of Giving

Fujifilm India Private Limited in line with its global branding for INSTAX range of cameras…

A glimpse into the marketing of Amazon Original Series Paatal Lok

A few weeks after its launch, Amazon Prime Video offers a glimpse into the unique marketing strategy behind…

Marketing is, serving the human in the consumer

The world of marketing came to a sudden halt in the wake of the deadly…

DNA for ‘all’ times with Focus Formula!

WWW has escalated the interaction levels and changed the overall quotient to a never-before high,…

Taproot Dentsu released fresh Commercial Series for Mobile Premier League

Mobile Premier League (MPL) has released a fresh set of television commercials (TVCs), conceptualised and…

Hindustan Liquids has accorded the PR & Digital mandate for Perrier to Kaizzen

Hindustan Liquids Pvt. Ltd, the sole exclusive importer of Perrier in India, has appointed Kaizzen,…

Media Mantra sweeps the PR mandate for The Esports Club

Media Mantra has been awarded the PR mandate for The Esports Club, a company recognised…

PRCAI compiles 2nd advisory to help beget best practices while engaging with media

India’s dynamic news media industry — among the few thriving in the world — with…

Times Internet launches M360 Publishing platform to resolve rising complexities in digital publishing

Built inside the world’s largest premium publisher, M360 provide publishers a comprehensive global solution to…

Indian consumer’s shift to digital commerce most likely to become a permanent habit- a study by Mastercard

Nearly half of Indians plan to make more purchases online The way we shop is…

IAMAI is all set to Promote New-Age Indian Brands

In a bid to promote new age Indian brands across segments such as food, consumer…

In conversation with Raman Mittal, To The New
In our conversation with Raman Mittal., he talks about the story behind To The New,…
Estée Lauder India launches first location-based, blockchain-enabled campaign

Isobar India, launched the first-ever location-based, blockchain-enabled campaign in the beauty category for Estée Lauder (ELC).…

Tata Wiron releases its new brand film #SunahreKalKiOar on Father’s Day 2020

The film highlights the lives of farmers who raise their crops like a father raise…

L&K Saatchi & Saatchi wins Porsche India’s mainline & digital mandate

Luxury carmaker Porsche India has drawn up strategic plans for the Indian market and has…

HDFC Life Celebrates Father’s Day with Interactive Mobile Ad

mCanvas has created an interactive mobile ad for HDFC Life on Father’s Day. Highlighting gratitude…