5 marketing trends health & beauty brands must watch out in 2021

The worldwide pandemic led to massive disruptions, store closures, significant shifts in consumer purchase behaviors,…

White Square Advertising Festival announces Business, Educational Program

White Square international advertising festival that will be held in Minsk on June 9-11 – announces…

Western Digital reiterates the importance of data backup this World Backup Day

Celebrating World Backup Day, Western Digital Corp. (NASDAQ: WDC),  announces the launch of #BackUpAndStay-Safe to…

RECMA adjudges Dentsu X as a ‘dominant agency’ of India

RECMA adjudges Dentsu X as a ‘dominant agency’ of India. For the record, the diagnostic report released on…

Telecoms advertising will grow at an average rate of 4.5% per year to 2023: Zenith’s Business Intelligence – Telecommunications report

Zenith predicts that telecoms advertising will grow at an average rate of 4.5% a year…

Madison Retail Paradigm (MRP) partnered with Welspun Global Brands to launch their new segment ‘Welspun Health’

Madison Retail Paradigm (MRP) partnered with Welspun Global Brands to launch their new segment ‘Welspun…

Unicorn launches NCR’s first Apple Flagship Premium Reseller store

Unicorn launches Apple Premium Reseller (APR) store in the National Capital Region. The flagship store…

LAVA rolls out student-centric tablet series; announces partnership with EduSaksham

LAVA International Limited sets in its latest student-centric tablets. This series has three different screen…

Dentsu Data Sciences unveils industry position paper ‘Who Ate My Cookie?’

Dentsu International India publishes a new industry position paper ‘Who Ate My Cookie’ under its specialist…

POCO India unveils its new brand identity ‘Made of Mad’

POCO India unveils its new brand identity ‘Made of Mad’, in a campaign created by…

​80% marketers decreased their Influencer Marketing budget during lockdown: study

Buzzoka launches the 4th Edition of Influencer Marketing Outlook. The annual survey offers a look…

Chasing Quality Engagement- Instagram’s Everchanging Algorithm

The Chase is real! Brands have never trailed quality engagement like this before. Are they…

Brands of Bharat- Captivating consumers: Building narratives to strike a chord (Episode 5)

The fifth episode of Agency Reporter’s virtual panel discussion series ‘Brands of Bharat’, powered by…

Chtrbox launches Talent Representation to power content creators across digital mediums

Chtrbox launches a creator management division for India’s emerging digital stars. Labeled ‘ChtrboxRepresent’, the new…

Customer Sentiment Analysis + AI: A Perfect Match for Improved Marketing Strategy 

Brands have often used focus group, survey and feedback methods to understand their buyer persona…

Brands of Bharat’s latest episode to shed light on how building narratives is key to strike a chord with new-age consumers

The fifth episode of Agency Reporter’s virtual panel discussion series ‘Brands of Bharat’, powered by…

Twilio acquires ValueFirst to work at different aspects of CPaaS industry

Twilio heralds that it has acquired ValueFirst. The two will work at solving different aspects of the…

Dentsu International’s iProspect will offer performance-driven brand building globally

Dentsu international launches iProspect globally as a digital-first end-to-end media agency. iProspect will be the…

Taboola rolls out Taboola High Impact, a solution for agencies, brand advertisers

Taboola rolls out Taboola High Impact, an advertising solution for brand marketers and agencies to help…

Outbrain heralds Content Coalition to accelerate audience exchange b/w publishers

Outbrain heralds the launch of the Content Coalition, globally. The initiative will call for publishers…