Madison Retail Paradigm (MRP) partnered with Welspun Global Brands to launch their new segment ‘Welspun Health’
Madison Retail Paradigm (MRP) partnered with Welspun Global Brands to launch their new segment ‘Welspun Health’ which offers protective and hygiene solutions for medical professionals and consumers through personal care and other relevant lifestyle products. The objective was to publicize Welspun Health Masks across General Trade including grocers, Stand Alone Modern Trade, and pharma channels.
Based on the company’s existing and integrated woven and non-woven manufacturing capabilities, Welspun Health offers products ranging from masks, medical gowns, disposable linen, PPE coveralls, wipes, and other relevant lifestyle products. A pilot phase was conducted in Ahmedabad to measure the impact of retail elements, before scaling the production.
Anuj Arora, Head of Marketing – Welspun (Domestic Business) says, “With the pandemic, the mask category was thrust upon consumers. However, considering they would have had no prior experience with the category, it would have been difficult to determine the aspects of a good mask. As consumers mainly seek product advice from retailers and pharma stores that they frequent, it was imperative to be present in these channels, as well as to engage and educate the consumers when they came to the store.”
“We were ideating on multiple ways to create an impact in stores, where the consumer would be making the purchase decision. Hence, we turned to Madison’s retail arm MRP – Madison Retail Paradigm due to their experience in the retail channels. We appreciate the strategy and execution that the team has delivered, and are looking forward to great results as we scale up,” shares Nigel Sequeira, Marketing Manager at Welspun.
Arti Singh, VP, Madison Retail Paradigm says, “We are delighted to partner with Welspun Global Brands and deliver last-mile Point of Sales merchandising solutions, which helped the brand gain visibility and push sales off the shelves. We look forward to continuing delivering at the last-mile for the brand.”
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.