Brands of Bharat’s latest episode to shed light on how building narratives is key to strike a chord with new-age consumers

The fifth episode of Agency Reporter’s virtual panel discussion series ‘Brands of Bharat’, powered by Nukkad by STAGE, is set to be released on 18th March 2021. The latest episode would revolve around the topic- Captivating consumers: Building narratives to strike a chord.

This episode features a stellar panel including, Pooja Baid, Director-Personal Care, Philip; Shefali Khalsa, Head-Brand & Communications, SBI General Insurance; Rohan Mehta, CEO, Kinnect; Rohit Dhawan, Principal Partner, Mindshare Content Plus and Debashish Bhattacharjee, Co-founder & CMO, Pocket52. The discussion would be moderated by Runa Sinha, Revenue Head, Nukkad by STAGE, and Rahul Puri, Editor, Agency Reporter.

The topic of this episode is in line with the overtly-competitive and crowded world, wherein consumers have an array of choices for just about everything. Capturing the distracted consumer’s attention, retaining it, and striking a chord with them is nothing short of an art. Especially when emotions and narratives come into the picture, which marks the beginning of a meaningful connection, and allows the brand to engage with its target audience on a much deeper level. 

For long, narratives are being used by brands to build the aforementioned emotional connection with their audience, however, the art has evolved with the rapid changes taking place in the advertising and marketing industry.

The fifth episode will focus on what does the term ‘narrative building’ truly mean in today’s time, and the reasons behind it being regarded as the future of marketing. It would also shed light on the common misconceptions associated with narrative building, how the pandemic lead to a rise in the use of narratives to help brands survive during testing times and how data is also being used to enhance the overall experience of narrative building.

The Brands of Bharat series serves as a platform to discuss the growth stories of brands of this new Bharat. The idea is to bring together experts from the industry to instigate conversations around how ways of conducting business in India have changed and evolved over the last few months, the marketing strategies adopted by homegrown brands, and the shift in Bharat’s consumer behavior and their preferences of media. 

See Also

Brands of Bharat – Tapping attention of the Bharat consumer (Episode 2)

The fifth episode will go live tomorrow at 11 AM. Watch episode 1, 2, 3 & 4.