Conceptualized by DDB Mudra, 7UP® rolls out its 360° integrated TVC campaign

7UP® launches its TVC ‘Think Fresh’ conceptualized by DDB Mudra with an aim to encourage…

PokerBaazi.com expands its in-house content & media arm ‘India Poker News’ by acquiring Pokershots

PokerBaazi.com Expands Its In-House Content and Media Arm‘India Poker News’ by Acquiring Pokershots. With both…

Bobble AI integrates Nielsen Digital Ad Ratings for audience verification

The AI-led tech platform Bobble AI collaborates with Nielsen to measure audience engagement.  A validation…

Cadbury Dairy Milk Silk strikes a chord with millennials & GenZ using Bobble AI’s conversation media marketing solutions

Brand introduction:  Cadbury Dairy Milk Silk, from the house of chocolate brand Cadbury, is known…

CHANDON India rolls out its refreshed brand identity

CHANDON rolls out its refreshed brand identity, for the first time since its inception. According to…

PubMatic emerges as the leading header bidding solution in A/B testing conducted by 9GAG

Header-bidding and wrapper solutions have been gaining momentum for the last few years. While the…

Teamwork Communications Group’s Influencers Engagement Wing aims to offer integrated communication solutions

Teamwork Communications Group today unveils its addition of a new Influencers Engagement Wing to its bouquet of…

Tute Consult joins Clarity Connections Global Partner Network

Tute Consult joins Clarity Connections. The network was soft-launched in Q4 of 2020 and has…

Haier India launches #HaierHoliChallenge, an influencer-led hook-step dance challenge

Haier India launches #HaierHoliChallenge, an influencer-led hook-step dance challenge on their Instagram handle. The brand…

5 marketing trends in the EdTech industry to watch out for in 2021

The EdTech industry is playing to its strength since the beginning of the Coronavirus pandemic.…

Mankind Pharma expands OTC category, signs Anil Kapoor, Ranveer Singh as brand ambassadors

Mankind Pharma expands its OTC range of products. Studies have revealed that multivitamins are consumed…

ASUS launches ‘Colors of a Billion’ Campaign

Asus India initiates the ‘Colors of a Billion’ campaign. Each region and part of the country expresses…

Fevicol apprises its latest experiment, envisaged by Schbang

Fevicol apprises its latest experiment conceptualized & executed by Schbang. The experiment at a food…

Timex unveils its new digital campaign – WE DON’T STOP through a brand film

Timex unveils its new digital brand campaign – WE DON’T STOP™ through a brand film…

Media Factory acquires majority stake of Madison World Sri Lanka to form Midas Media

Media Factory acquires the majority stake of Madison World held by Sam and Lara Balsara in…

PUMA signs strategic partnership with Royal Challengers Bangalore

PUMA signs a strategic long-term partnership with Royal Challengers Bangalore. PUMA will be the official…

The rise of micro, nano & regional influencers

Ever since the lockdown in 2020, the digital world has grown exponentially. Throughout the country,…

Amazon unveils new campaign for OnePlus 9 Pro conceptualized by Blink Digital

Amazon unveils a campaign for OnePlus 9 Pro. Conceptualized by Blink Digital the campaign is…

The emergence of the new Bharat as a new marketplace

The terms ‘India’ and ‘Bharat’ once synonymous with each other, now hold entirely different meanings…

Marketers Challenge – TV or Digital?

Media consumption has witnessed a significant change in India. With the growth of digital media,…