Mankind Pharma expands OTC category, signs Anil Kapoor, Ranveer Singh as brand ambassadors
Mankind Pharma expands its OTC range of products.
Studies have revealed that multivitamins are consumed for mainly two reasons, overall fitness and health and to keep up the energy levels in today’s hectic lifestyle. To intensify and aware people of the product the company appoints Anil Kapoor and Ranveer Singh, as brand ambassadors to spread the message of a healthy and energetic lifestyle.
The TVC campaign showcases Anil Kapoor and Ranveer Singh working in an office with back-to-back work leading to a hectic schedule for both. The surprising element is that their level of energy remains constant throughout the day. Towards the end of the video, the duo reveals ‘Health OK’ as their secret of energy and fitness.
To further promote the product, strengthen its presence, and amplify awareness, the brand has adopted 360 degrees integrated campaign across all platforms like Print, TV, and Digital, and OOH.
Speaking on the association, brand ambassador Anil Kapoor says, “I am delighted to associate with a brand like Mankind Pharma who has been working effectively in making India a self-reliant country. With the new product launch, I am excited to represent Health OK to reach the masses.”
Commenting on the association, brand ambassador Ranveer Singh expresses, “I am excited to be a part of the brand’s endeavor and extend my support to the brand’s vision. In our hectic lifestyle, we tend to forget about the vitamins and minerals that our body requires. I am sure that people will benefit immensely from this new product by Health Ok. I look forward to being a part of their growth journey.”
Talking about the launch of the new brand category, Joy Chatterjee, General Manager, Sales, and Marketing Mankind Pharma shares, “The reason behind including ‘Health OK’ in the OTC segment was mainly because nowadays the hectic lifestyles that people live, they frequently face issues related to low energy, tiredness, and fatigue. Our plan to expand our OTC category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle issues. In the near future, we have rigor plans to strengthen the overall category with existing brands, and additionally expand the product portfolio. Having on-boarded two Mega Superstars, Anil Kapoor and Ranveer Singh will help us further strengthen and build the awareness for this category.”
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.