Social Media Forecast for 2021-2022

Social media has scaled crazily in times of a pandemic, with more than three and…

ZEE5 Global, Publicis Groupe rank #1 in Google’s nationwide OptiScore Challenge

ZEE5 Global and Publicis Groupe rank #1 in the nationwide OptiScore Challenge undertaken by Google.…

PubMatic launches report with Digiday addressing the future of advertising in a cookieless ecosystem

Understanding the behavior of online consumers has always been a dynamic and rather, a complex…

Presenting the winners of the first edition of SHE

At Agency Reporter, we are firm believers in the fact that the women of today…

Is theme-based advertising the future in the cookieless world?

The internet is advancing, propelling the digital world towards a bright future. It has grown…

Trackier witnesses rapid growth post-covid

With the Gaming and EdTech sectors fuelling a post-COVID digital advertising surge, Performance Marketing Solutions…

eYantra acquires digital marketing agency Digital Ozone

eYantra acquires Hyderabad-based digital marketing agency, Digital Ozone to further expand its digital marketing capabilities. With…

InMobi launches in-game advertising for global brands, agencies

InMobi annunciates the launch of in-game advertising on InMobi Exchange. The launch of this in-game…

LMX announces its partnership with CAASie.co to accelerate adoption of Automated, Audience-Driven OOH

Location Media Xchange (LMX) announces their partnership with CAASie.co, an Australian-built online ad platform, to…

Dentsu APAC launches ‘Common Ground’ to unite offices

Dentsu International launches a new internal initiative for its 11,000 employees in 17 markets in…

Youth Marketing: Why brands focus on marketing to Gen Z?

Evolving at the same pace of technology and emerging as one of the most powerful…

ASICS partners with Ravindra Jadeja to inspire young athletes to achieve conducive lifestyle

ASICS onboards Ravindra Jadeja with an aim to inspire young athletes to achieve a lifestyle…

FMCG food, drink brands will increase their ad expenditure on digital channels by 7% a year to 2023: Zenith report

Zenith releases its Business Intelligence – FMCG Food and Drink report. The report forecasts that…

Influencing with a purpose: How brands are increasingly bringing about social change

It’s during the early years of school that children across the world are introduced to…

DoubleVerify uncovers, stops CTV-focused fraud Scheme ‘OctoBot’

DoubleVerify announces, it has confirmed that seven fraud schemes targeting CTV devices over the past…

Brands of Bharat- Narrative building: How to connect with Tier- & Tier 3 cities in the new Bharat (Episode 6)

The sixth episode of Agency Reporter’s virtual panel discussion series ‘Brands of Bharat’, powered by…

Brands of Bharat series instigates discussion on how brands are efficiently connecting with T2 & T3 cities

‘Brands of Bharat’- the virtual panel discussion series hosted by Agency Reporter and powered by…

Multilingualism: Need of the hour in a customer-centric world

The business landscape has changed as a result of the digital revolution. It used to…

To reinvent, help save the Earth, this Earth Day Ruder Finn launches a global campaign

Ruder Finn this Earth Day launches a global campaign, co-created across geographies, to reinvent and…

After MagicPin, now CashKaro takes a dig at Cred with its new ad film #CashOverCoins

CashKaro releases its Ad video about The Magic of #CashOverCoins. This video aims to talks about…