Kingston sets to inspire people with its campaign ‘Kingston Is With You’

Kingston Technology announces its “Kingston Is With You” campaign. With the new brand positioning message,…

Bobble AI releases the findings of its study, conducted by Nielsen

Bobble AI releases the findings of its study, conducted by Nielsen, that attempts to analyze how millennials…

HDFC Life’s brand film #BaariAbHumari, conceptualized by Schbang urges people to protect their families

HDFC Life launches a new brand film, conceptualized by Schbang to urge people to come…

Suveer Bajaj, Co-Founder of FoxyMoron & Zoo Media, launches Man’s Life

Suveer Bajaj, co-founder, FoxyMoron and Zoo Media, informs the launch of Man’s Life, a men’s…

A23 to host India’s largest online rummy tournament ‘A23 RIO 2021’

Starting on May 22, the three-month long tournament will have a total prize pool of…

Why do brands need to have a personal touch and feel for more consumer engagement?

Bettering how consumers experience all aspects of the purchase journey, from discovery to payment, is…

Qoruz’s Influencer Search Engine gives marketers free access to influencers

Qoruz launches Influencer Search Engine that aims to give access to India’s largest database of…

Social Beat launches ‘Decoding the Digital Jungle’, a digital marketing guide

Decoding the Digital Jungle is the brainchild of three digital marketers, Vikas Chawla, David Appasamy, and Nandita Raman, who have carefully crafted and curated this practical guide filled with information and case studies.

AliveNow Creative Tech Studio announced as presenting sponsor of Agency Reporter’s Front Benchers 2021

2020 changed the way the advertising and marketing sector functions- from teams working from home…

Maximizing publisher revenue with native ad monetization

Native advertisements have taken over the digital advertising industry across all genres and geographies. Leading…

DDB Worldwide unveils its brand positioning ‘Unexpected Works’

DDB Worldwide unveils a brand positioning ‘Unexpected Works,’ brought to life by a billboard running…

Havas partners with Wellcom Worldwide to launch Havas Studios

Havas partners with global creative production agency Wellcom Worldwide to launch Havas Studios, a new integrated global production…

HT Labs sets in motion OTTplay, content discovery, recommendation platform

HT Labs sets in motion OTTplay, content discovery, and recommendation platform that aims to provide…

Garmin India signs actor Mandira Bedi as their brand ambassador

Garmin India annunciates its association with the actor, television presenter, and fitness coach Mandira Bedi as their…

70% Millennials expressed willingness to purchase products from obscure brand: DMC Report

The Data Sciences Division of Dentsu India unveils its latest Insights report, ‘The Next Normal:…

Conceptualized by Schbang, Ashok Leyland unveils its new campaign this Ramadan

Ashok Leyland unveils its new campaign conceptualized and created by Schbang. The campaign showcases the…

Gas-O-Fast to tap its consumer markets in regional languages

Gas-O-Fast comes up with a new campaign in regional languages to communicate with their target…

Telemedicine, e-Pharmacies have proved to be important tools in crisis: WATPapers

WATConsult releases its latest issue of WATPapers, titled ‘Adoption of Telemedicine and E-Pharmacy during the pandemic.’ With…

Cure.fit’s new identity, Cult.fit to be effective from 11th May

Cure.fit announces that it has completed its rebranding effort to change its brand name to…

UpGrad with AliveNow launches 4 Graduation Day Instagram AR Filters 

UpGrad and AliveNow partners with universities, IIIT Bangalore, Duke CE (US), MICA, and NMIMS Global,…