Cure.fit’s new identity, Cult.fit to be effective from 11th May
Cure.fit announces that it has completed its rebranding effort to change its brand name to Cult.fit. The new brand identity will be effective from 11th May and will be reflected across all channels, including its app and social media accounts.
The company now aims to amplify its identity and devote its efforts to expanding the platform further under a single brand name – ‘Cult.fit’.
Now, under the Cult.fit identity, the unlimited membership pack on its app will also be renamed to ‘Cultpass’.
Commenting on the rebranding, Naresh Krishnaswamy, Growth and Marketing Head, cult.fit, comments, “The name ‘cult.fit’ has caught on with our users in a big way over the last few years. Now, with this transition, we want to cement that identity further. We want cult.fit to become the one destination people think of going to when they have anything related to health and fitness on their minds. We hope that our rebranding effort will take us further in this direction and we are incredibly excited for this new phase.”
The Cult.fit name will stand for everything that the company currently offers in the fitness space. Other offerings like the eatfit marketplace, therapy, and teleconsultations will fall under the wellness category within the Cult.fit brand.
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.