HDFC Life’s brand film #BaariAbHumari, conceptualized by Schbang urges people to protect their families

HDFC Life launches a new brand film, conceptualized by Schbang to urge people to come forward and protect their families.

HDFC Life & Schbang created this brand film paying homage to mothers who need care & protection in these unprecedented times. The film articulates the journey of a mother protecting her children and nurturing them into independent adults. #BaariAbHumari emphasizes how adults now need to step up and take charge in protecting their ultimate protector from the COVID-19 virus.

The film has been driven with the awareness intent, reminding youngsters of how their mothers protected them all their lives, and now it was time to return the favor – to protect their mothers. The montage helps reminisce the earliest memories of mothers taking the viewers through a first-person (camera-on-person) journey through youth, to the point where they are old enough to take on the responsibility of caring for their mothers. HDFC Life and Schbang have creatively put together this montage of care, emotion & love while emphasizing how it’s time for the child to protect his/her family.

Vishal Subharwal, Executive Vice President, HDFC Life shares, “The campaign helped consumers relive their earliest memories of their mothers over the years via a first-person journey from the lens of a child up to a stage where they are old enough to take care of their mothers. The idea was based on the premise of making people responsible towards their loved ones, just the way mothers have protected them over the years. Now it was time for them to return the favor, especially during these uncertain times. Hence, our campaign #BaariAbHumari is dedicated to all the mothers out there”

Commenting on the release of the film, Rishabh Pande, Creative Lead, Schbang says, “There was a need to create much needed positive action towards the safety and well-being of our families. The creative treatment was picked to show every person watching the video, nothing they’ve not already seen and experienced.”

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.