TorcAI announces the launch of ‘Anchor ID’ to counter Google’s cookie deprecation

TorcAI announces the launch of its innovative ‘Anchor ID’, a new type of AD ID…

MiQ drives sales & leads for a leading beauty brand through a receptive online campaign

Introduction: MiQ, a programmatic media partner for marketers and agencies, drove an efficient online campaign…

Conceptualized by Hotstuff, UTIMF releases its new film this Mother’s Day

UTI Mutual Fund (UTIMF) rolls out a film conceptualized by Hotstuff for the individual retail…

In Conversation With Arjit Soni of MyByk & Khushboo Sharma of Zero Gravity Communications

Khushboo Sharma Solanki is the founder of Ahmedabad-based inclusive full-service agency- Zero Gravity Communications (ZGC).…

Vedix announces its ongoing #champitalkswithvedix campaign

Vedix announces its ongoing campaign #champitalkswithvedix. The campaign aims to rekindle nostalgia, exploring the beautiful…

In conversation with Sandeep Balani, Outbrain

Sandeep Balani is the Head of India at Outbrain. With over 19 years of experience…

Performance with Programmatic: How programmatic is leading to enhanced performance for brands

Agency Reporter’s special segment, in association with MiQ, is here with another episode centered around…

MiQ empowers leading F&B brand to build consideration with enhanced performance strategies

Introduction: MiQ, a programmatic media partner for marketers and agencies across industries, enabled a well-known…

Havas Media Group’s ‘Meaningful Marketplaces’ provides direct connection to trusted, influential media

Havas Media Group announces the launch of Meaningful Marketplaces, a new way of investing in…

Koo launches ‘Talk to Type’ feature in Indian languages

Koo announces the launch of the “Talk to Type” feature. With this feature, anybody who…

Infectious Advertising unveils new digital film for Tata Capital ‘Count On Us’

Infectious Advertising in partnership with Tata Capital unveils a corporate film based on its brand…

The post-COVID digital surge has made effective performance marketing critical to brand building

From the way people work to the way they buy their essentials, COVID 19 pandemic…

How moment marketing has changed the traditional approach

The best marketers are the ones who keep an eye out for what’s brewing in…

Multi-cultured, Multi-language, One nation: India

India is a nation of multiple colors that are combined in one region. With one…

Devising and testing strategies for data-driven marketing

Today, technology and digital transformation have become multi-fold in almost every industry. Marketers have leveraged…

TECNO appoints actor Chris Evans as its global brand ambassador

TECNO, the global premium smartphone brand announces its partnership with actor Chris Evans as its…

Social Media Forecast for 2021-2022

Social media has scaled crazily in times of a pandemic, with more than three and…

ZEE5 Global, Publicis Groupe rank #1 in Google’s nationwide OptiScore Challenge

ZEE5 Global and Publicis Groupe rank #1 in the nationwide OptiScore Challenge undertaken by Google.…

PubMatic launches report with Digiday addressing the future of advertising in a cookieless ecosystem

Understanding the behavior of online consumers has always been a dynamic and rather, a complex…

Presenting the winners of the first edition of SHE

At Agency Reporter, we are firm believers in the fact that the women of today…