How networking can help you raise a brand?

Networking has always been central to landing new contracts and clientele for businesses for times…

PR & Communications – The Finest Hour in a Post-Pandemic World

For organizations across the world, the reliance on PR and all it can do has…

Aaj Tak Connected TV emerges as a powerful digital advertising medium

Alok Agarwal is a marketing veteran who has built brands across India and abroad.  An IIT…

Pepper Content launches AI-enabled content platform ‘Peppertype.ai’

Pepper Content, a content marketplace, today announced the launch of its AI-enabled content generator –…

How to turn customers into brand ambassadors

Ambassadors play a vital role in brand marketing campaigns, as they help promote new products…

Adidas unveils new women’s activewear collection created for studio sports- Formotion

adidas revealed Formotion, a new women’s activewear collection created for studio sports. The collection has…

PubMatic announces record results for Q4 and FY 2020

PubMatic, a sell-side platform that enables independent app developers and publishers to maximize their digital…

Vi, in association with Hungama, launches Premium Video On Demand (PVOD) service

Vi announced the launch of its Pay Per View service model, clubbed with deals from…

Lemma, HDFC Life and Logicserve join forces for a programmatic DOOH campaign

HDFC Life, along with Lemma, a programmatic digital out-of-home network joined forces to execute an…

Syska Accessories partners with artists for its digital campaign #InMyVeins

Syska Accessories has collaborated with various home-grown digital influencers for its campaign #InMyVeins. With this…

Sleepwell gives women the right to choose their comfort through its new digital campaign

Cocoon from Sleepwell has launched a digital campaign that encourages women to be vocal about…

WICCI PR and Digital Marketing Council launches initiative to support professional needs of women

WICCI Public Relations and Digital Marketing Council announced the ‘HearHer Advisory Service’, a unique initiative…

PubMatic and MediaMath partner to further the SOURCE vision of alignment across Asia

MediaMath, an independent advertising technology company for leading brands and agencies, has announced a new…

Unlocking the survival kit for brand managers

2020 has been a remarkable year for the learnings it left behind. There were many…

Lemma and AdInMo come together to connect DOOH advertisers with mobile gaming audiences

AdInMo, the InGamePlay™ brand advertising platform, today announced a partnership with Lemma, the largest programmatic…

How the event industry is championing new-age technologies in less urban areas

Easing the lifestyle, technology has seamlessly made its way into the lives of humans. Even…

ScoopWhoop collaborates with Tinder to inspire people to start dating again in the new normal

Timeline – 2 Dec to 28 Dec Brand Introduction – Tinder- Tinder is an online…

ITC Ltd. Sunfeast YiPPee! launches new campaign ‘Sunfeast YiPPee! Ki Saucy Googly’ with MS Dhoni

ITC Ltd.’s Sunfeast YiPPee! has launched Sunfeast YiPPee! Ki Saucy Googly, a new TVC campaign…

Busting myths surrounding header bidding and wrapper solutions

When it comes to header bidding and wrapper solutions offered by sell-side platforms (SSPs) –…

Content is King: How B2B content marketing is emerging as the game-changer for start-ups!

In the crowded space of B2B marketing, setting yourself apart and creating a distinct brand…