CNBC-TV18 and HUL’s B-school competition ‘L.I.M.E’ wraps up its 12th season

L.I.M.E. (Lessons in Marketing Excellence), India’s biggest and most prestigious contested B-school challenge conducted its…

Brands of Bharat- The key to effective content marketing strategy in 2021 (Episode 4)

Agency Reporter’s virtual panel discussion series ‘Brands of Bharat’, powered by Nukkad by STAGE, came…

House of Hiranandani launches hyper-personalized video campaign for customers on Republic Day

House of Hiranandani, a premium real estate brand developing iconic integrated communities in India, celebrated…

Perrier launches global campaign with a new ad film ‘The Heat by Perrier’

By reinventing one of the brand’s historic signature «De l’eau, de l’air, la vie», PERRIER®’s…

Balancing awareness and performance: How to get the most out of digital advertising

Digital advertisers have always found it difficult to choose between a branding strategy and a…

Schbang expands to North India, sets up office in Delhi

Schbang, the creative & technology transformation company opens doors to North India with the setting…

MakeMyTrip rolls out campaign #MyIndia to help discover India’s hidden travel treasures

MakeMyTrip has showcased the internet’s first-ever travel parade to celebrate the richness and splendor of…

Adidas announces the ‘Hi Energy Challenge’

The world is a different place as we know it. Athletes and consumers are now…

Outbrain announces Unveil, a digital event experience, highlighting the importance of Native Advertising into 2021

Outbrain, the discovery and native advertising platform, today announced Unveil, the company’s exclusive, virtual event…

ICC PR & Communication Conclave saw industry stalwarts discuss facets of communication in the new normal

Indian Chamber of Commerce, in association with PRCAI and CommsCredible, hosted the virtual ICC PR…

Public Relations: Trends to watch out for in 2021

The year 2020 was inarguably a watershed year for the Public Relations industry. With a…

YourStory reports impressive revenue for 2019-2020 with a positive EBIDTA

YourStory, a part of YourStory Media Private Limited, an Indian digital media company focusing on…

Dentsu India’s latest film with Jos Alukkas pays homage to tough women across the country

Dentsu India, the creative agency from the house of dentsu international, has launched a powerful…

Data-Driven Decision Making: Role of analytics in ensuring optimum campaign & marketing performance

With more numbers to crunch and more figures to decipher, it is imperative that we…

In conversation with Prabhakar Tiwari, Angel Broking

Prabhakar Tiwari is the Chief Marketing Officer at Angel Broking, where he spearheads brand, performance…

Mathrubhumi’s Club FM embarks on a new journey with its new brand identity

Club FM, Kerala’s No. 1 FM station, with the largest coverage, on 18th January, embarked on…

What constitutes ‘great content’ in the contemporary scenario?

It’s been a couple of decades since Bill Gates penned down his thoughts in an…

Parle-G’s latest campaign #GManeGenius invokes conversations about emotional intelligence

Considering the importance of the development of emotional intelligence in children, Parle Products has launched…

White Square International Advertising & Marketing Festival now open for entries

One of the largest creative festivals in Europe –– White Square international advertising festival ––…

Biiggbang Amusement- a new short-format OTT platform to provide an unmatched experience to the global audience

Owing to the pandemic, the consumers have developed a voracious appetite for OTT entertainment, being…