HYPD Store raises pre-seed strategic investment from ScoopWhoop

Social media, which used to be just for friends and family has over time evolved…

Media Expo- Mumbai will now open its doors to the industry in May 2021

In preparation for the vaccination drives at Mumbai’s jumbo care centers, trade fairs scheduled at…

How inculcating meme marketing in your marketing strategy is beneficial for wider audience traction

Entertainment! Entertainment! Entertainment! People connect with memes instantly. No one tends to avoid memes because…

Next step towards unlocking the power of first-party data

As the world continues to come to terms with the implications of the Global Pandemic;…

India Today Conclave- East 2021 to host eminent policymakers for its fourth edition

India Today Conclave East-2021 is scheduled for February 11-12 at the ITC Royal Bengal in…

News media bargaining code in Australia- All sides of the story

Let’s understand the issue. Google and Facebook have locked horns with the Australian government over…

In conversation with Catherine Tyley and Varun Mohan, MiQ Digital

Catherine Tyley is the Trader Manager- India & SAARC at MiQ Digital & Varun Mohan…

Mia by Tanishq and VOOT Studio collaborate for a Valentine’s Day brand campaign

The branded content arm of Viacom18- VOOT Studio and Titan Company’s Mia by Tanishq have…

Use of technology and data to streamline influencer marketing

Influencer Marketing has been the biggest buzz word in the industry since its inception a…

Wavemaker rolls out AI-powered media planning platform – Maximize

Wavemaker has completed the global rollout of a new AI-powered media planning platform, Maximize, that…

Zenith’s latest report forecasts adspend in beauty and personal luxury

Zenith released its Business Intelligence – Beauty and Personal Luxury report discussing how decreased consumer…

Outbrain Unveil: A discourse on the future of advertising with product innovations

Outbrain- a leading discovery and native advertising feed for the open web, recently hosted its…

In conversation with Atul Sharma, Ruder Finn India

Atul Sharma is the Managing Director of Ruder Finn India and President of Public Relations…

PRPOI releases report on ‘Insights Survey 2020’ as part of its #InsightsThinkTank series

An upskilling platform at no fee and completely voluntary that ensures you stay ahead of…

Adjust and AppLovin join forces to build a thriving app ecosystem

Adjust, a global mobile attribution and analytics company announced that it has joined forces with…

HDFC Life launches new digital campaign ‘Buy Online’ with Manjot Singh

HDFC Life, one of India’s leading life insurance companies has set out on a mission…

Data Breach: A danger of third-party data collection 

Data breach primarily refers to the security incident when private or confidential information is accessed…

Havas Group India brings Conran Design Group to Mumbai as part of strategic joint-venture

Havas Group India, today announced that it is further strengthening its operation in India with…

7 SEO Digital Marketing Trends for 2021

The year 2020 has changed the face of Digital Marketing across the globe. The drastic…

Influencer marketing platform- VavoDigital launches new app to connect brands and influencers

VavoDigital, a tech-enabled do-it-all platform for influencer marketing is all set to launch a new…