Reimagine. Redo. Redesign- The key for brands to survive in the post-COVID landscape

Dunkin Donuts recently launched ‘Sugar Plum Macchiato’ along with ‘Frosted Snowflake donut’, as part of…

Hamdard Laboratories launches mobile health vans for ‘Healthy India. Hamdard India’ campaign

Further extending the reach of Healthy India. Hamdard India campaign, Hamdard Laboratories (Medicine Division), India’s…

Burger King India launches a new ad film #GrilledBy2020 under the Whopper 360 Campaign

Burger King India has launched a new campaign #GrilledBy2020 under the Whopper 360 Campaign. Whilst…

WinZO’s first TVC campaign ‘Jeetne mein kick hai’ celebrates small victories of everyday life

WinZO, India’s largest vernacular social-gaming platform, has unveiled its brand new campaign that highlights and…

Asian Paints’#ColourForEveryWood campaign adds life to wooden furniture

Asian Paints releases a series of fun digital films to launch Luxury PU Palette Range…

Brands of Bharat – Tapping attention of the Bharat consumer (Episode 3)

In the third episode of our Virtual Roundtable Series Brands of Bharat, powered by Nukkad…

Divo expands its offerings, forays into digital, content, and influencer marketing

Divo, one of India’s leading and well-established digital media and music company based out of…

Eureka Forbes Limited unveils new brand positioning along with a series of product launches

Eureka Forbes Limited, India’s leading health, and hygiene brand has unveiled a new brand positioning.…

ShareChat’s 2020 UGC Trends Report highlights content behavioral trends among Indic language users

ShareChat, India’s leading social media platform today released its 2020 year-end UGC Trends Report.  The…

Dentsu International announces the merger of ‘The Story Lab’ in India with C’Lab

Dentsu International has announced the merger of its celebrity, influencer, and sports marketing division –…

Wunderman Thompson India’s campaign for Facebook India is an ode to small businesses

Facebook India has launched ‘Nayi Shuruaat’, its latest campaign to celebrate the small businesses of…

vivo encourages users to take a break from their smartphones with its #SwitchOff campaign

Smartphones have taken center stage in our day-to-day lives, helping us connect with our friends,…

Honda Activa’s new campaign celebrates its legacy with Activa 6G 20th Anniversary Limited Edition

Marking the 20th anniversary of its flagship product – Activa, Honda Motorcycle and Scooter India…

Livpure RO launches ‘Water Saviours’ digital campaign

A frontrunner in delivering healthy and sustainable living, Livpure has revolutionized water purification technology forever…

In conversation with Angad Bhatia, MensXP

Angad Bhatia is the founder of MensXP, Times Internet, and comes with more than a…

ENO launches its biggest ever affinity-based digital advertising campaign

GSK Consumer Healthcare’s leading antacid brand ENO has launched its biggest ever digital campaign on…

The Rise of Influencer Marketing as a go-to strategy in 2020

Keeping in line with the ‘change is the only constant’ philosophy, it’s incredible to see…

Co-living sector trends: Sanitised, safer homes to propel in 2021

There’s barely anything that has so collectively changed our lives than the year 2020 and…

LIVA says it’s time to be #ThoughtfullyFashionable

LIVA has launched a campaign ‘Thoughtfully Fashionable’ aimed at influencing fashion enthusiasts and consumers towards conscious and…

Manforce Condoms introduces Cocktail Condoms- a fusion of two flavors

Manforce Condoms, India’s largest condom brand from the house of Mankind Pharma has come up…