POCO India unveils its new brand identity ‘Made of Mad’

POCO India unveils its new brand identity ‘Made of Mad’, in a campaign created by DDB Mudra. This series of films feature a new mascot that aims to convey the brand story with unconventional and edgy visuals. The #MadeForMad campaign is live on social media.

Talking about the new brand identity, Raghav Chitra, Marketing Lead, POCO India shares, ‘Made of Mad’ is a creative rendition of what our fans and consumers can expect from a brand that imbibes a very unique, compelling philosophy behind its products. It is also a representation of our consumers who are driven by the spirit of mad: independent, ambitious, eccentric, and irreverent in their pursuit of perfection. Through this initiative, we want to build a belief system that enhances the overall POCO experience that our users find relevant.”

Speaking on the campaign, Vishnu Srivastav, Creative Director, DDB Mudra Group comments, “The effort was to differentiate POCO clearly in the minds of the youth. Somewhere along the way, we heard from consumers that POCO must be mad to give such features at such a price. So, we wanted to celebrate this mad spirit in our own way with work that’s both eccentric and entertaining.”

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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.