Chtrbox launches Talent Representation to power content creators across digital mediums
Chtrbox launches a creator management division for India’s emerging digital stars. Labeled ‘ChtrboxRepresent’, the new division will power content creators to fulfill their potential across digital mediums, while providing integrated support and advisory.
“The internet and then social media revolutionized how humans connect and communicate with each other and things around them. We believe the role that digital creators play, in both scope and importance, will only grow in this unlimited content ecosystem. We are excited to partner closely with some of India’s best creators on their journey,” comments Pranay Swarup, Chtrbox Founder & CEO.
ChtrboxRepresent aims to power influencers to create content and monetize their creative talent the right way. The division functions as an extended expert team and takes the burden off creators to manage all key aspects of their business, including selecting their brand collaborations across digital & non-digital mediums, personal branding and PR, content advisory, finance, and admin support. Chtrbox Represent is also being enabled to set up creator-led IPs, merchandising, & workshops to further fuel the growing Indian creator economy.
“This is the era of the creator and helping them fulfill their aspirations is key to the philosophy at Chtrbox. Being an artist myself this deeply resonates with me,” adds Roshan Abbas, Managing Director, VMLY&R Commerce Encompass, and Investor and Advisor for Chtrbox.
Karan Pherwani, Head, Chtrbox Represent shares, “After powering thousands of collaborations with hundreds of brands and leading influencer marketing in India, we understand the data and creative elements that go into discovering the right talent. We view Chtrbox Represent as a natural extension for us to do much more for select creators, and have built out a supportive home for them to thrive within.”
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.