Editor’s Take

How AI Is Rewriting the Rules of Programmatic: From Bidding to Brand Safety to Attention
Shattered stopwatch next to a smartphone showing viral notification alerts, symbolizing the end of the Golden Hour in crisis management
RIP The Golden Hour: A New Crisis Communication Strategy for 2025
The AI-Powered Media Mix: Why CTV Is becoming the Most Intelligent Screen for Advertisers
Shoppable CTV: How Commerce Is Merging With Entertainment
AI Is Quietly Changing the Ads You See—Even If You Don’t Notice It
UNICEF YuWaah’s Green Guardians recognise volunteering efforts of youth in combating climate change
Journalism vs PR: Who’s Really to Blame in Media Controversies?
Mahindra Group’s #SheIsOnTheRise Campaign: Celebrating Women’s Resilience and Achievements
Ahead of the Curve: Trends Reshaping Advertising Strategies in 2024
The Musical Magic of #MahindraSeasonOfFestivals- Celebrating Culture and Community
The Rise of Publisher-Owned Influencer Marketing: Friend or Foe?
ChatGPT for Content Creation: Balancing Benefits and Risks in Organizations
Decoding key trends that will shape the Indian Adtech space in 2023
How mobile app publishers in APAC can unlock growing brand spend 
India’s first-ever CTV exclusive event – Connected TV Asia Symposium 2022 ends on a high note
Home sweet home viewing: The exponential growth of CTV in India
User to consumer: How online communities can prove to be a gold mine for marketers
Decoding the trends, learning in the A&M industry with leaders as we step into 2022
Vivel’s #RespectWorkForHome campaign receives a remarkable response from netizens
PubMatic launches report with Digiday addressing the future of advertising in a cookieless ecosystem
FEATURED POSTS
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress