QYOU Media India Launches Channel With Global Spiritual Leader and Icon Sadhguru

‘Sadhguru’ TV is Featured Across over 100 Connected TV Platforms Bringing Inspirational Programming from Sadhguru…

Google, Amazon, YouTube are top 3 most Meaningful Brands in India, reveals Havas’ Meaningful Brands 2023 India report

Havas’s proprietary study has paved way for a new wave – Welcoming the ‘Me-conomy’, where purpose…

DoubleVerify Extends Media Quality Authentication to Meta Reels

Brands will benefit from DV’s industry-leading viewability and fraud verification across Facebook Reels and Instagram…

In conversation with Ashok Shinde, Vice President-Media, PivotRoots

In today’s rapidly-evolving digital world, programmatic advertising has become a core component of a comprehensive…

Joyville’s latest social media campaign reshapes homebuying experiences

For many individuals, owning a home is a cherished aspiration that holds significant meaning in…

 White Square International Festival of Creativity 2023 Winners announced

White Square, one of the largest international creativity festivals in Europe, which contests cover the…

IdeateLabs conceptualizes Unbranded to Branded campaign for Fashion Factory

The campaign features two quirky digital films that capture the joy of shopping at the exchange…

PubMatic and SQREEM to Provide AI-Powered Data Insights to Advertisers

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and SQREEM…

IAS Expands Meta Partnership; Rolls Out Ad Measurement Tools for Facebook and Instagram Reels

Integral Ad Science, a leading global media measurement and optimization platform, today announced that it…

DoubleVerify and Scibids Unveil Industry-First AI-Powered Attention Solution for Advertisers: DV Algorithmic Optimizer

To maximize ROAS and campaign outcomes, DV enters exclusive partnership with Scibids to supercharge attention…

In conversation with Maninder P Singh, Managing Director, Jellyfish

Privacy is of utmost importance in the realm of digital marketing. As companies collect vast…

CreatorsClout welcomes Bollywood Star Himansh Kohli to its Talent roster

CreatorsClout, a talent management agency in India is thrilled to announce its partnership with popular…

Safeguarding Data Privacy: A Balancing Act in the World of Marketing

In an era defined by the proliferation of data and the omnipresence of digital marketing,…

Criteo Launches First-ever Supply-side Platform Built for Commerce

Omnicom Media Group signs on as exclusive launch partner following successful market test Criteo, the…

The End of Linear Storytelling in Marketing and PR: Embracing Interactive Narratives

In the ever-evolving landscape of public relations (PR), storytelling has long been a powerful tool…

IAS Announces Next-Generation Quality Attention Measurement Product

Quality Attention Enhances Campaign Performance and Unlocks Superior Results for Marketers Integral Ad Science, a…

The Global Media Study for Both Retailers and Brands: Insights and Strategies for Success

In today’s highly competitive digital landscape, retailers and brands face the challenge of reaching and…

Havas reveals a new brand architecture and visual identity, more in line with its global strategy

For the first time in 20 years, Havas has streamlined its brand architecture and updated…

Godrej L’Affaire and Ranveer Allahbadia a.k.a Beer Biceps partner for L’Affaire Select – The Hunt for India’s next best content creators

Godrej L’Affaire, a curated experiential luxury lifestyle platform by the Godrej Group, unveils the first edition of…

The Rise of Publisher-Owned Influencer Marketing: Friend or Foe?

The realm of influencer marketing is witnessing a paradigm shift as publishers, including the likes…