Decoding Audio OTT Investments and Valuations

In the realm of digital media, the audio over-the-top (OTT) industry has witnessed intriguing developments…

Ethical Implications of AI: Ensuring Accountability and Transparency

In the rapidly evolving landscape of digital marketing, the rise of artificial intelligence (AI) has…

Kaizzen, in partnership with MOHAN Foundation, takes the lead in organ donation awareness campaigns

Fostering a culture of compassion and altruism within the organisation, KaizzenCare, a social initiative by…

Concept PR is Now Great Place To Work Certified 

Concept PR India has bagged the coveted Great Place To Work® Certification in India valid through to July…

DoubleVerify Extends Leadership in Independent AI Powered Campaign Optimization Solutions with Agreement To Acquire Scibids

Combination provides an industry-first solution that will seamlessly connect DV’s trusted impression-level data with Scibids’…

#ARM Worldwide Celebrates 10 Years of Digital Excellence and Unveils Vision for the Future

#ARM Worldwide, the leading digital marketing and communications partner, commemorates the 10th anniversary of the…

Talented.Agency launches ‘The New Thing’ – a social & culture marketing agency staffed entirely by creators

Ex-Swiggy & Tinder Social Media Lead Viren Noronha shifts agency-side to take charge as co-founder. …

Relispray tackles pain point of gamers with new campaign by PivotRoots – a Havas Company 

Relispray launches #ReviveWithRelispray campaign with India’s top gaming influencers raising awareness about gaming injuries   Relispray,…

Introducing White Orange Media Solutions: Pioneering Digital-First Solutioning for Businesses in India

White Orange Media Solutions, an innovative digital-first solutioning startup based in India, is delighted to…

TV9 Network Partners with DistroTV to Extend Free Streaming Service Worldwide, Connecting Global Viewers to Indian News

Bringing TV9 Network’s 7 Leading Indian News Channels to DistroTV Users in India and Worldwide…

Wavemaker India presents Earned Equity report – IPL 2023 edition

Wavemaker MESH – Real Time Data Intelligence solution released the 8th edition of Earned Equity report that…

DoubleVerify expands media quality authentication to YouTube shorts & other formats

Brands benefit from DV’s industry-leading viewability and fraud measurement across YouTube Shorts, Masthead and In-feed…

IAS Enhances YouTube capabilities; rolls out viewability and invalid traffic measurement for YouTube Shorts

Advertisers gain invaluable transparency into which YouTube Shorts ads are seen by consumers Integral Ad…

In conversation with Vittal Ramakrishna, Founder and CEO, POD World

In this rapidly evolving entrepreneurial landscape, traditional fundraising methods have undergone a remarkable shift. Entrepreneurs…

IAS Expands First-to-Market Retail Media Measurement to Criteo’s Commerce Media Platform

Marketers gain unprecedented, standardized third-party verification and transparency on ad inventory across Criteo’s network of…

PubMatic Unveils Holistic Commerce Media Offering with the Launch of Convert

IPG Mediabrands, dentsu, Lyft Media, MiQ, and Wallapop Leverage PubMatic Technology to Drive Onsite and…

Affinity acquires German consumer engagement tech company Opinary

Acquisition adds to its ad-tech focussed product portfolio and expands footprint in the European market.…

In conversation with Tanya Chaitanya, the CEO of Her Circle &  Digital and Diversity Initiatives at Reliance Industries Limited

In this interview with Agency Reporter, Tanya Chaitanya delves into the impact of digital and…

UnMute With PRCAI Marks The Debut Of A New Podcast Giving Voice To ‘Opinions That Matter’ By Indian Achievers

Crafting the compelling narrative of a bold and progressive India, the Public Relations Consultants Association…

BBC Player and BBC Kids collaborate with Prime Video Channels to make a grand entry into India

BBC Player and BBC Kids will be bringing hours of great British content to Indian audiences in one…