SoCheers Films’ “Ab Dhadkane Hongi Tez” campaign for BGMI, evokes nostalgia amongst the gaming community

The skillfully crafted Digital Video Campaign celebrates BGMI as the heartbeat of India’s gaming community…

MX Player and DistroTV partner to build India’s largest Live TV Streaming Service

MX Player and Distro TV Partnership will enable millions of its users to watch 24/7…

IAS Introduces Brand Safety and Suitability Measurement for Google Video Partners

First to market with GARM-aligned brand safety/suitability measurement for GVP Integral Ad Science, a leading…

Connected TV Asia Symposium wraps up its inaugural edition in Jakarta with resounding success

In a remarkable culmination of cutting-edge technology, industry insights, and captivating discussions, the first edition…

PR Measurement and Analytics: Unlocking the Key Metrics for Success 

Public Relations (PR) plays a vital role in shaping the image and reputation of organisations.…

Gen Z Revolution: Understanding Their Behavior and Crafting Strategies for Successful Brand Engagement

Whenever we witness conflict between two generations, we refer to the term ‘generation gap.’  So,…

Max Life partners with Samsung Ads India to drive brand reach across Connected TV audiences

Samsung Ads India, the advertising division of Samsung Electronics India Private Limited, and Max Life Insurance Co.…

CreatorsClout empowers South Indian Influencers to revolutionize brand marketing

CreatorsClout, a leading talent management agency, is proud to announce its expansion into South India…

How Farzi achieved the biggest India opening for a Prime Video original series   

Farzi is an original crime drama series starring Shahid Kapoor and Vijay Sethupati on Prime…

Automation and ad agencies- Match made in heaven

Understanding how automation will redefine ad tracking in 2023 With declining television viewership from 94%…

OTTplay Premium Powers Up NXTPLAY to take Entertainment to the Next Level

OTTplay Premium, India’s first AI-powered streaming, recommendation, and content discovery platform, is excited to announce its partnership with NXTPLAY, the digital media…

Mobile OEM advertising: The right path for brands and companies who are in the hyper-growth stage looking to enhance their reach

The steady growth and ubiquity of the digital era continues to shape the way brands…

Podcasting PR: Grooving Brands on Waves of Success

“Podcasts are the quickest way to be visible in front of your target audience” My…

Mint Launches #AskBetterQuestions Campaign to Empower Audience

The brand’s fresh campaign is centered around the idea of asking better questions to drive…

Havas Acquires Mumbai Based Digital Marketing Agency PivotRoots

PivotRoots will be integrated into Havas Media India as part of the network’s strategy to…

In Conversation with Krishna Menon, Chief Operating Officer, QYOU Media India

In recent years, the way we consume television has undergone a remarkable transformation. Traditional broadcast…

MediaMath files for bankruptcy protection as acquisition talks collapse

MediaMath, a renowned company known for pioneering one of the first-ever demand-side platforms (DSPs), is…

In conversation with Yulia Aslamova, Head of Asia, DRIM Global

In our exclusive interview with the Yulia Aslamova, Head of Asia of DRIM Global, a…

Sociowash Launches SW AI Studios: India’s First AI-Led Advertising Solutions Agency

Redefining the landscape of Advertising, through AI! Sociowash, an integrated advertising agency, proudly presents SW AI…

DistroTV and OnePlus TVs partner to bring top notch streaming service

DistroTV and OnePlus TV Partnership will enable smart TV users with free 24/7 access to…