Outdoor Advertising: Get Spotted

History of OOH OOH advertising is experienced outside of the home & this medium of…

IAB Tech Lab’s Advanced TV Commit Group Adds Leading Industry Players to Develop Comprehensive TV Advertising Technical Standards

IAB Tech Lab formally announced the creation of its Advanced TV Group, which will lead…

Good Creator Co introduces Smart Campaigns, the first-of-its-kind programmatic approach to Influencer Marketing

Good Creator Co launches Smart Campaigns, a cutting-edge technology platform for brands, designed to revolutionize…

Amazon mini Tv’s Latest Marketing Campaign with SoCheers Ignites Social Media with ‘Karans’ Dubbed as ‘Badtameez’ by Netizens

The internet was set ablaze over the weekend as netizens started dubbing all ‘Karans’ as…

Criteo launches its first Agency Challenge in the Criteo Commerce Academy with prizes to get certified in commerce media advertising

Criteo (NASDAQ: CRTO), the commerce media company, today announced the upcoming launch of its first Agency…

Adani Wilmar Limited Launches King’s Kachi Ghani Mustard Oil TV Commercial: Celebrating the Authentic Taste of India

Adani Wilmar Limited (AWL), one of the largest food FMCG companies in India, has unveiled…

Top Brands, Agencies, and Marketing Leaders converge at the India International Brand Summit 2023

The 3rd edition of the India International Brand Summit 2023 held at ITC Maurya, New Delhi…

AI and Technology: The FOMO Trigger of 2023 in the PR and Marketing Industry

Back in 2013, Oscar-winning movie “Her” had depicted a world where humans could form emotional…

The Present and Future of Creativity in Advertising: in Conversation with Kevin Swanepoel and Prasoon Joshi 

As the sun went down on Day 2, a session on the present and future…

IPL 2023 emerges as a game changer for Jio Cinema, left Hotstar behind in multiple performance metrics: Bobble AI Data Report

The Indian Premier League (IPL) 2023 has brought OTT platform JIO Cinema into the big…

Innocean India strengthens its leadership team with key appointments

Innocean India is evolving to next level, Innocean 2.0, for which the agency has recently…

HumanAlpha teams up with The Hype Studio to provide digital marketing solutions

HumanAlpha has partnered with The Hype Studio to provide comprehensive digital marketing solutions. This collaboration…

GoaFest 2023: Leo Burnett India wins Grand Prix for #BringBack2011 campaign

During the third day of Goafest 2023 the prestigious ABBY One Show Awards were revealed…

A Vibrant Celebration of Creativity and Success: Highlights from Goafest 2023

Goafest 2023, a highly anticipated event, brought together industry professionals, marketers, experts, entertainers, artists, and…

DNA Digital Factory expands Operations to Dubai

DNA Digital Factory has announced its expansion in Business Bay, Dubai. This marks another territory…

Goafest Day 2: Zee Entertainment received Broadcaster of the Year title

On the second day of Goafest 2023, the ABBY Awards recognized outstanding achievements in various…

India Today Group to launch its free-to-air English news channel in the UK

The India Today Group has announced the launch of India Today in the UK market…

In conversation with Ed Pank, the Managing Director of WARC

Embarking on the captivating journey into the realm of advertising and marketing alongside Ed Pank,…

EssenceMediacom bags Media Agency of the Year awards on Day 1 of Goafest 2023

On the first day of Goafest 2023, EssenceMediacom emerged as the Media Agency of the…

Tide collaborates with Sociowash for their integrated marketing campaign with Punjab Kings

Sociowash has joined hands with Tide, the leading global detergent brand, to launch an integrated…