Navigating challenges: 2023 Roadmap for digital marketing leaders

With the onset of the global Covid-19 pandemic in early 2020, the digital marketing and…

Value 360 Communications, RepIndia join forces to offer reputation management solutions

Value 360 Communications and RepIndia have announced a JV to form a new entity named…

Capturing consumer attention in the digital-first era: Keys to success 

Every day, consumers are bombarded with thousands of advertisements, messages, and notifications. As a result,…

Goafest 2023 welcomes India Today Group Aaj Tak and Disney Star as ‘Co-Presenting’ Sponsors

The Goafest Organising Committee announces that India Today Group Aaj Tak and Disney Star have come on board as ‘Co–Presenting’ Sponsors of Goafest 2023,…

DoubleVerify 2023 Global Insights Report highlights surge in CTV fraud and quantifies the cost of ignoring quality in digital media

DoubleVerify released its 2023 Global Insights Report, analyzing trends from nearly 5.5 trillion media transactions across over…

Integral Ad Science received MRC accreditation for CTV viewable impressions

Integral Ad Science announced it has received the industry’s first accreditation for Connected TV (CTV)…

Goafest 2023 unveils agenda and stellar speaker line-up

Fuelling the future of creativity and innovation for the advertising, media, and marketing fraternity with…

Just Herbs’ social experiment demonstrates the real power of fragrances

Forays in the Fragrance category with the launch of its Pure Fragrance range.Sets the record…

Havas Media Group India bolsters senior leadership with key elevations

Havas Media Group India, the media expertise division of Havas India, has announced a significant…

Interactive Session with AAAI Spokesperson for Goafest 2023

During an interaction with AAAI spokesperson, Jaideep Gandhi, Chairman, Goafest 2023 Organising Committee and CEO,…

Dentsu Creative India partners with Orange Health Labs to launch a 360-degree campaign

DENTSU CREATIVE India has partnered with Orange Health Labs, a leading health-tech start-up, to launch…

Zee5 Global takes users back in time with Airplane mode, to promote its web series TAJ; garners 30X higher CTR

ZEE5 Global wanted to create an immersive experience to spread awareness and build hype for…

Innocean India Embarks on transformation to Innocean 2.0

Innocean India is thrilled to celebrate its 18th Global Foundation Day this May, marking a…

In conversation with Tanya Marwah, Head – Brand Marketing, Digit Insurance 

The insurance sector is seeing more footfall as consumers become more concerned about their financial…

Samsung TV Plus India becomes the first APAC market to achieve 100+ FAST channels

Samsung Electronics India celebrates the milestone of more than one hundred channels featured on its…

The Creator Economy in 2023: Brands and Influencers Symphony

The Creator Economy has been expanding in recent years, and in 2023 it will only…

Navigating the privacy-first programmatic landscape: trends and opportunities

As marketers navigate a fast-evolving digital landscape, programmatic advertising remains a steadfast solution. However, in…

ABBY One Show Awards 2023 announces shortlist of Creative ABBY

ABBY One Show Awards 2023 attracted a total of 2282 entries this year as compared…

VLCC and Dentsu Creative India have launched a fresh campaign that inspires individuals to embrace their confidence while basking in the sun

VLCC, in partnership with DENTSU CREATIVE India, has launched its latest campaign titled #AbDhoopKyaRokegi. The…

In conversation with Nikhil Kumar, Vice President – India, SEA & ME, mediasmart

Creating meaningful brand experiences among the target audience has become a linchpin for marketers. And…