In conversation with Siddharth Dabhade – MD, MiQ – India, China & SAARC

Connected TV has gone beyond just being a hyped tool. Today, marketers are leveraging the…

In conversation with Ravikant Banka, Managing Director & Founder, Eggfirst

The marketing landscape across India has evolved in the last couple of years. As an…

Prajato Guha Thakurta appointed as Jury Chairman of Brand Activation and Promotion category at The Abby One Show Award 2023

The Abby One Show Award 2023 Governing Council has appointed Prajato Guha Thakurta, Co-founder and…

“Taking Action on Attention: How Integral Ad Science is Redefining Media Quality to Maximize Consumer Engagement”

In the world of digital advertising, attention is everything. In an industry where consumers are…

ChatGPT for Content Creation: Balancing Benefits and Risks in Organizations

If you’re an organization that relies on content marketing and digital content creation, then you’ve…

Dentsu X releases Motivations Study to help brands understand consumers better

dentsu X has released its findings from their Motivations Study, to help brands better understand…

Actors Rupali Ganguly, Gaurav Khanna lend their support to Whisper’s #KeepGirlsInSchool Campaign

Actors Rupali Ganguly and Gaurav Khanna are taking on Whisper’s mantle to educate mothers on…

The Rise of Programmatic Out-of-Home Advertising (pOOH): Leveraging Real-Time Data for Targeted Advertising

Programmatic Out-of-Home (OOH) advertising has revolutionized the way agencies and brands approach advertising. It enables…

SoCheers launches SoCheers Spark

SoCheers has launched its new vertical, SoCheers Spark – a catalyst for change. With an aim…

PRCAI unveils its annual report ‘SPRINT 2022-23’

Public Relations Consultants Association of India (PRCAI) has released its annual industry report and affirms…

OMD celebrates its 25th anniversary

In 1998, Omnicom designed and built its first truly specialist media operation from the ground…

In conversation with Tejinder Gill, General Manager, The Trade Desk, India

The Trade Desk, a technology company that empowers buyers of advertising, in association with Kantar,…

Nick Law and Wesley ter Haar join the ABBY One Show Jury 2023

Nick Law, Creative Chairperson at Accenture Song, and Wesley ter Haar, Co-Founder of Media.Monks, join as Jury Chair…

Marrying Martech with Creative Content: Strategies for Engagement and Conversion

In today’s digital era, what is more of a priority? Creating appealing content or strategically…

Remaining Relevant in the Era of Rise and Falls

Public relations (PR) specialists must stay current with emerging trends and technological developments in order…

Your TV Your Way: Why Connected TV is the Future

The entertainment & content consumption landscape in India has undergone a seismic shift in recent…

Mad Influence organizes #MADDILSE

MADDILSE, an event organized by Mad Influence at their Mad Studio in Mumbai, where more…

How Web 3.0 is going to shape our lives

The next iteration of the internet, Web 3.0, is anticipated to be more user-focused, safe,…

BCG-Meta’s new report examines increased digital influence in driving media and entertainment consumption

Boston Consulting Group (BCG) and Meta today announced the launch of a new report around…

The Advertising Club’s 54th edition of ABBYs is to be held from 24th-26th May 2023 at Goafest

The Advertising Club revs up to announce the 54th edition of ABBYs, South Asia’s Gold standard, which has…