DoubleVerify launches Programmatic Pre-Bid Attention Optimization Segments to Maximize Campaign Performance

DoubleVerify announces the expansion of its performance solutions to include pre-bid attention optimization segments –…

PubMatic launches Activate, bringing programmatic automation to direct deals

PubMatic has announced the launch of Activate. This groundbreaking new end-to-end supply path optimization (SPO) solution allows buyers…

MamyPoko Pants launches the #HappyBumHappyMamy campaign

MamyPoko Pants has launched the #HappyBumHappyMamy campaign, creating an asset for the brand with the…

DoubleVerify unveils a report on factors influencing brand safety and suitability

DoubleVerify has released findings from its global “Factors That Influence Brand Safety and Suitability” report. The groundbreaking…

IAS enhances YouTube brand safety and suitability measurement offering

Integral Ad Science has announced it has enhanced its partnership with YouTube to provide advertisers…

Navigating the intrigues of PR in India versus other Asian countries 

Public Relations (PR) is a crucial aspect of business strategy, especially in the current globalized…

The Advertising Club introduces ‘Young Maverick ABBY Award’ at The ABBY Awards 2023

With an intent to inspire and encourage young creative professionals, The Advertising Club announces a new award category, ‘Young Maverick ABBY…

MGID integrates with Google Web Stories into its platform

MGID has announced the integration of Google Web Stories, formerly known as AMP Stories, into its…

6G Technology: Transforming the Future of Marketing and Revolutionizing the MarTech Landscape

The marketing landscape has undergone a paradigm shift in recent years, with the advent of…

Mad Influence in association with the Ministry of Jal Shakti and Development Leaders Alliance (DLA) launches the campaign #MadForEarth  

Mad Influence, a global influencer marketing agency in association with Development Leaders Alliance (DLA) has…

Warner Bros. Discovery and Viacom18 announce exclusive content partnership for India

Warner Bros. Discovery and Viacom18 today announced a new multi-year agreement, making JioCinema India’s new streaming home…

Pitchfork Partners Strategic Consulting launches specialised talent engagement practice

Pitchfork Partners Strategic Consulting has launched a specialised talent engagement practice. The practice promises to…

PG Aditiya, Guneet Monga and Mangesh Rane appointed as Jury Chairs for ABBY One Show 2023

PG Aditiya, the co-founder and CCO of Talented, Guneet Monga, Founder of Sikhya Entertainment and Mangesh Rane, Founder and Creative Director,…

In conversation with P. Chandra Shekhara Reddy, Sr. Vice President of Sales and Marketing, Gemini Edibles and Fats India

Finding the right audience has become the prime motto of brands in the current market.…

Goafest 2023 launches Advertising Rocks, a musical talent hunt for the advertising fraternity in India

With an aim to give India’s creative community a platform to showcase their musical talent,…

Ariel’s latest film spotlights long-term impact of unequal distribution of chores on relationships

Since 2015, detergent brand Ariel has been sparking meaningful conversations to drive equality in the…

Qoruz introduces ‘Qoruz Perks’: Redefining Influencer Marketing beyond paid promotions

Qoruz has introduced its latest influencer marketing program, “Qoruz Perks’. With this latest addition to Qoruz’s services,…

Valerie Pinto, Ahmed Aftab Naqvi, Ashwini Deshpande appointed as Jury Chairs for ABBY One Show 2023

Valerie Pinto, CEO, Weber Shandwick, Ahmed Aftab Naqvi, Global CEO & Co-founder, Gozoop and Ashwini Deshpande, Co-Founder and Director of…

Criteo launches its ‘2023 Commerce Media Market-Altering Trends’ Report

Criteo has released its ‘2023 Commerce Media Market Trends Report,’ which sheds light on how…

Theme and the governing council for Goafest 2023 unveiled

Goafest is all set to return for its 16th edition with power-packed sessions, and workshops…