upGrad launches its latest campaign #AageKiSocho

upGrad has launched its new brand campaign, “AageKiSocho” calling out a stronger need to upskill…

In conversation with Russhabh R Thakkar, Founder and CEO, Frodoh World 

As we embrace the digital era, there has been a significant surge in content consumption,…

Pixis.ai, Channel Factory forge global partnership to optimize campaign performance through AI innovation

Pixis.ai and Channel Factory announce their partnership that will resolve advertisers’ key issue of maximizing…

TERI partners with Kaizzen for World Sustainable Development Summit 2024 outreach

The Energy and Resources Institute (TERI) partnered with Kaizzen has partnered with to curate the…

DoubleVerify bolsters media authentication on Meta

DoubleVerify has announced the expansion of its brand safety and suitability coverage on Meta to include…

Integral Ad Science accelerates APAC expansion with multiple market launches and senior appointments

Integral Ad Science has announced business expansion in four key APAC markets- Hong Kong, Taiwan,…

MiQ unveils global report on Advanced TV advertising

MiQ has unveiled its global Advanced TV research report, which surveyed 7,000 consumers and 1,100 decision-makers…

LS Digital launches Marketing Data Infrastructure (MDI) – a tool to stay ahead in consumer-based data driven marketing

LS Digital has launched its innovative Marketing Data Infrastructure (MDI), a comprehensive framework designed to…

AdGlobal360 partners with creative agency The BlueBeans

Adglobal360 announces strategic alliance with The BlueBeans (and The Blue Digit), with a vision of…

Xapads collaborates with Disney+ Hotstar

The dynamic changes in how people consume content have created exciting prospects for streaming platforms…

Decoding the Art and Science of Digital Storytelling for Brands

Stories are an integral part of human life, shaping our understanding and emotions. Looking back…

Ahead of the Curve: Trends Reshaping Advertising Strategies in 2024

The advertising landscape is undergoing a significant transformation in 2024, with key trends reshaping the…

Myntra FWD and Youthbeat join forces for the NGL campaign

Myntra FWD has joined forces with Youthbeat, the youth marketing wing of Sociowash, for the…

PepsiCo India launches its latest campaign, ‘Isey Kehte Hain Pyaar’ for Lay’s

Lay’s is here to answer the question with a witty and relatable campaign, “Isey Kehte Hain…

Quaker has launched its latest TVC campaign to introduce Quaker Instant Oats

Quaker has launched a delightful new TVC campaign to introduce its latest innovation – Quaker…

Carat India and Intel implement Times Internet’s AdTalk in their latest campaign

Intel, in partnership with Carat India, launched its latest campaign using Times Internet’s cutting-edge AI-led…

Navigating 2024: Key Advertising Trends for India

As we enter the new year, industry leaders share their insights into what lies ahead,…

Havas India Companies certified are Great Place To Work® December 2023 – December 2024

Havas India announces that it has been recognised as a Great Place To Work® Certified™…

IAS Announces First Attention Product to Unify Media Quality and Eye Tracking

Integral Ad Science has announced the general availability of its Quality Attention™ measurement product –…

Hyundai Motor India ropes in Deepika Padukone as its Brand Ambassador

Hyundai Motor India has announced Deepika Padukone as its Brand Ambassador. With Deepika Padukone as…