Introducing POIESIS: An AI & Data-Driven Creative Agency Launched by Ashish Duggal and Bitesh Singh

Ashish Duggal, an eminent figure in the digital advertising industry renowned for his expertise, has…

Dentsu Creative’s 2024 Trends report explored the power of world-building and storytelling to shape a new future

Drawing on the collective research and insights of strategists, futurists and innovators from across its…

Tobacco Industry uses metaverse, advergames, NFTs to target youth and skirt advertising regulations

A new report by Vital Strategies’ TERM, an AI-powered marketing monitoring service, found that tobacco…

CreatorsClout gains momentum as Astuti Anand enters the exclusive talent sphere

CreatorsClout announces the addition of Astuti Anand to its esteemed talent lineup. Hailing from the…

ASCI and the Unstereotype Alliance unveil study on Diversity & Inclusion in Advertising, with research partner Kantar at the D&I Edge Summit

The Advertising Standards Council of India (ASCI) and the UN Women convened Unstereotype Alliance (UA),…

HDFC Bank launches PayZapp campaign

HDFC Bank has announced the launch of a star-studded PayZapp campaign. The campaign features actors…

From Viral Campaigns To Crisis Management: PR Highlights That Defined 2023

Public Relations has quickly emerged as an institution to be reckoned with, following globalisation of…

Shashi Sinha, CEO of IPG Mediabrands India, Receives AAAI Lifetime Achievement Award 2023

Shashi Sinha, CEO – India of IPG Mediabrands, the media holding company within Interpublic Group has…

Manforce Condoms collaborates with SAATHII in the commitment to eradicate AIDS by 2030

On the occasion of World AIDS Day, Manforce Condoms from the house of Mankind Pharma…

Content Marketing 2.0: The Impact of AI on Content Marketing Excellence

In a world that is constantly evolving the landscape of business and technology, using AI…

In Conversation with Kunal Mehta, Head Partnerships, Samsung TV Plus

The rapid adoption of Connected TV (CTV) has revolutionized the way we consume content, with…

Tuticorin Celebrates with Thoothukudi Anthem: A Musical Ode to Rich Heritage

Celebrating the 37th anniversary of Thoothukudi Foundation Day on October 20, 2023, the city of…

DistroTV Announces Content & Distribution Partnership With IN10 Media Network

DistroTV Expands Content Offering with IN10 Media Network’s Channels; IN10 Media Network’s EPIC ON to…

5G and Edge Computing: Accelerating Mobile Marketing Campaigns

With a lightning-fast speed that is 10X higher than 4G, the fifth-generation wireless technology has…

PubMatic and PhonePe Partner to Deliver High Quality and Engaging Audience Assets to Advertisers in India

PubMatic has announced its partnership today with PhonePe, a mobile payments and financial services platform.  This…

Concept BIU is Now Great Place to Work Certified

Concept BIU has bagged the coveted Great Place to Work® Certification in India valid through…

ASCI proposes draft guidelines for environmental claims in advertising

The Advertising Standards Council of India (ASCI) takes a pivotal stride towards enhancing transparency and…

Urban Company celebrates 9 years of service in India with a heart-warming video

Urban Company celebrates its ninth year of operations in India by launching a heart-touching video.…

Swiggy aces moment marketing during ICC Cricket World Cup 2023 Semi-Final teaming up with Havas Media India

Set against the thrilling backdrop of the crucial India vs New Zealand ICC Men’s Cricket…

CreatorsClout adds influencer powerhouse Techno Ruhez to its talent roster

CreatorsClout has onboarded Techno Ruhez, an influential tech content creator, to its talent roster to…