Navigating the digital frontier: Unveiling the pivotal trends that defined AdTech in 2023

As we bid farewell to 2023, the adtech industry stands at the forefront of technological…

Leading with Purpose: The Rise of Purpose-Driven Communication in 2024 and Beyond

Consumer expectations have evolved, demanding that brands align with values and actively contribute to societal…

Admitad forecast: Prospects for the E-commerce industry during the upcoming holidays

Admitad, part of Mitgo, a leader in online advertising solutions with in-depth expertise in the…

Social media blueprint for D2C brands – redefining the path to purchase

India’s D2C market has been growing at a fast pace, with an estimated compound annual…

TECNO Smartphones onboards Deepika Padukone as its Brand Ambassador

TECNO has announced the onboarding of Indian superstar Deepika Padukone as its brand ambassador. This…

Bisleri ropes in Deepika Padukone as its global brand ambassador

Bisleri has roped in Global Indian Icon Deepika Padukone as its first-ever global brand ambassador…

30% of consumption happened during leisure hours: Pocket FM Rewind2023 

Pocket FM has released its “Rewind2023: How India Got Entertained This Year” update highlighting the…

Indian Research and Insights Industry reaches USD 2.9 Bn in FY2023: Market Research Society of India

Market Research Society of India (MRSI) has announced the launch of its industry sizing report titled ‘The…

ASICS India marks a milestone with the launch of its 100th Store

ASICS is eyeing major expansion in India by adding 50 new stores by 2025, thereby…

DoubleVerify launches global attention benchmark report

DoubleVerify has published a quarterly benchmark report that includes global media quality and performance data.…

Sunil Chhetri urges India to ‘Share the Bud, Share the Love’ through ACwO’s latest ad film

ACwO, a dynamic D2C audio brand backed by Sunil Chhetri, has announced the launch of…

Adverty announces its extended partnership with PubMatic to elevate the In-Game advertising ecosystem

In a strategic move set to redefine the landscape of in-game advertising, Adverty, proudly announces…

Public Relations Society, Delhi Elects New Governing Body: Sarvesh Tiwari Named Chairman

The Public Relations Society Delhi (PRSD) announced its newly elected Governing Body during the association’s…

DRIM Global Partners with Swiggy Instamart to set a new benchmark in Influencer Marketing in the Grocery Delivery Space

DRIM Global, India’s leading influencer marketing platform, proudly announces its strategic collaboration with Swiggy Instamart, a…

Havas announces acquisition of Hamburg-based performance marketing agency EPROFESSIONAL

Havas has announced the strategic acquisition of Hamburg-based digital performance marketing agency EPROFESSIONAL, expanding its…

Indian PR Firm’s Role in Opposition Leader’s India Visit Discussed in Australian Parliament

In what may be termed as a unique event in the history of public relations,…

MiQ launches sustainable advertising solution to reduce the carbon footprints of digital ads

Through this solution, Indian brands and advertisers can deliver greener ad creatives, and optimize supply…

PRtainment Media awarded with Amazing Workplaces® Certification

PRtainment Media & Communications Pvt. Ltd. announces that it has been awarded the Amazing Workplaces®…

Magnite expands global presence with the opening of its first India office

Magnite has announced the opening of a new office in Mumbai, which will serve as…

Bollywood actor Vicky Kaushal joins forces with G-SHOCK, the watch brand from Casio

G-SHOCK India unveils the association with celebrated actor Vicky Kaushal as its brand ambassador. This iconic…