Agency Reporter x DoubleVerify Roundtable Delves into India’s 2024 Advertising Landscape

Agency Reporter organized an exclusive closed-door roundtable discussion, in association with DoubleVerify, titled “India Trendspotting…

Balancing Act: Navigating Ethics and Impact in PR Campaigns

In the closely-knit world of Indian PR and advertising, where every campaign often feels like…

Artificial Intelligence will be evaluated at White Square Creativity for the first time

White Square International Festival of Creativity, recognized in the professional community all over the world,…

White redefines its positioning with a new brand visual identity and logo

White announces its visual rebranding and reveals a new logo. This strategic transformation marks a…

Havas Media Network India executes door-to-door print innovation campaign for Joyalukkas Customers during Pongal festivities

Joyalukkas along with Havas Media Network India, the brand’s media agency, recently released a heartfelt…

55th edition of the ABBY One Show Awards 2024 to be held from 29th-31st May 2024 at Goafest

The Advertising Club gears up to announce the 55th edition of The ABBY One Show Awards 2024,…

In conversation with Nachiket Deole, Head of Sales – India, DoubleVerify

In the ever-evolving digital advertising landscape, staying abreast of industry trends and innovations is crucial…

JioCinema to live-stream the 10th season of celebrity Cricket league, starting 23rd February!

JioCinema has announces its partnership with Celebrity Cricket League (CCL). In line with this partnership, the…

ODN unveils report analyzing content strategies of e-Commerce brand’s affecting sales  

ODN has come up with an e-Commerce Content Analysis report. The report focuses on e-Commerce…

HONOR X9b #RIPtemperedGlass Campaign Reshapes Smartphone Durability

HONOR has redefined the landscape of marketing campaigns with its recent initiative ‘RIP Tempered Glass.’ This…

India TV Expands CTV Portfolio with the Launch of Exclusive 24×7 Yoga Channel

India TV introduces an addition to its portfolio – the exclusive 24×7 Yoga CTV channel.…

In conversation with Tejinder GilI, General Manager, The Trade Desk 

Google’s recent decision to phase out third-party cookies has sparked conversation among marketers, prompting a…

WPP unites BCW and Hill & Knowlton to create Burson

WPP has announced the merger of its two largest communications agencies, Hill & Knowlton and…

Tyroo Technologies and Criteo announce preferred Ad reseller partnership to drive growth in India

Tyroo Technologies have joined forces in a preferred ad reseller partnership to fuel the growth…

Lenskart partners with Frodoh World to tap into growing CTV consumption

Frodoh World announces its partnership with Lenskart for a target-oriented compelling CTV campaign. Driven by…

Beeing Social launches ‘Buzz Bee Buzz’ – A revolutionary SaaS tool for  influencer marketing  

Beeing Social unveils its latest innovation in the influencer  marketing arena: “Buzz Bee Buzz.” This…

Goafest 2024 to be held from 29th-31st May 2024

The 17th edition of Goafest, the biggest advertising festival in South Asia, is set to captivate…

Mondelez India & McCann Worldgroup India win big at The Advertising Club’s EFFIE India Awards 2023

The Advertising Club hosted the latest edition of the coveted ‘EFFIE India AWARDS 2023’ with…

The Value of Marketing for New Companies Developing Mobile Apps

In the ever-expanding world of mobile applications, where countless apps compete for consumer attention, it’s…

upGrad launches its latest campaign #AageKiSocho

upGrad has launched its new brand campaign, “AageKiSocho” calling out a stronger need to upskill…