Ambuja & ACC redefine their brand presence through a Connected TV campaign

The ad campaigns of Ambuja Cements and ACC – ‘Mazbooti Ki Misaal’ and ‘Bharosa Atoot’ – have captivated audiences…

In conversation with Gavin Buxton, Managing Director, Asia, Magnite

Over the past few years, the digital advertising industry has witnessed a significant shift towards…

Comedy Central redefines shared experiences with ‘Your Happy Place, Happier TWOgether’

This Valentine’s Day, Comedy Central, India’s leading English Entertainment channel from Viacom18, is set to redefine…

Jon Austin, Kate Stanners appointed as jury chairs for ABBY One Show Awards 2024

Jon Austin, Co-founder of Supermassive, Sydney Australia, and Kate Stanners, Chairwoman and Global Chief Creative Officer, Saatchi…

Aditya Birla Finance & Dentsu Creative India launch new campaign with KL Rahul

Aditya Birla Finance Ltd (ABFL) and Dentsu Creative India have launched a new integrated campaign…

Sudhir Chaudhary’s Viral Impact: Unraveling the Popularity of India’s Esteemed Journalist

In the dynamic landscape of Indian journalism, few names command the respect and adulation that…

Jio-bp launches ‘You-Deserve-More’ campaign

Jio-bp has launched their You-Deserve-More campaign showcasing their unique customer propositions to elevate India’s fuelling…

JioCinema and advertisers bring the power of digital back into focus for TATA IPL 2024

As excitement for another riveting season of the TATA IPL approaches, JioCinema neared the conclusion…

DoubleVerify enhances proprietary ‘Made for Advertising’ (MFA) measurement & protection solution with tiered brand suitability categories

DoubleVerify has announced the launch of new tiered brand suitability categories to address “Made For Advertising” (MFA)…

Ola announces a special luxury ride – OlaValentrip this Valentine’s Day

Ola Mobility announces a special experience for couples with Ola Valentrip this Valentine’s Day. Ola…

TAC and AAAI present the awards governing council for ABBY One Show Awards 2024

Marking its 55th edition, the ABBY One Show Awards continues to strengthen its position as South Asia’s…

JioCinema amps up advertiser advantage for IPL 2024 with a slew of innovations

Viacom18 has announced the launch of multiple innovations for advertisers around the upcoming IPL season,…

Publicis Commerce India unveils the first edition of Digital Growth Marketing Playbook

Publicis Commerce India has announced the launch of the inaugural Digital Growth Marketing Playbook. The…

The Dominance of Streaming: Overpowering the PayTV Landscape in India

Streaming Surpasses PayTV: Unlocking Unrivaled Advantages in Access, Engagement, and Advertising Opportunities As the number…

Agency Reporter & CMS Asia present Content Marketing Summit & Awards 2024

Agency Reporter, in collaboration with Content Marketing Summit Asia (CMS Asia), is proud to announce…

Agency Reporter Connected TV Asia Symposium- Delhi edition 2024 culminates in success

The Delhi edition of Season II of Agency Reporter Connected TV Asia Symposium, presented by…

The Transformative Impact of Generative AI on CTV Advertising

Connected TVs (CTVs) have emerged as an exciting medium for consumers and advertisers alike. For…

HDFC Mutual Fund’s ad by Publicis Worldwide India aims to help investors embrace investing in mutual funds

Publicis Worldwide India, part of Publicis Groupe India, has conceptualized an exciting ad film, ‘Seekh,’…

Havas announces acquisition of UK-based global B2B marketing agency Ledger Bennett

Havas announces the acquisition of UK-based award-winning, global B2B marketing agency Ledger Bennett, enhancing its…

Unveiling winners of India’s first-ever Connected TV Advertising Awards

Amidst the vibrant atmosphere of the Delhi edition of season II of Connected TV Asia…