Unveiling winners of India’s first-ever Connected TV Advertising Awards
Amidst the vibrant atmosphere of the Delhi edition of season II of Connected TV Asia Symposium, a groundbreaking event unfolded- India’s first-ever Connected TV Advertising Awards. Organized to recognize excellence and innovation in the rapidly evolving realm of connected TV advertising, this ceremony marked a significant milestone in the industry.
Hosted by Agency Reporter at the Courtyard by Marriott in Gurugram on February 9th 2024, the Connected TV Asia Symposium and Awards were presented by Jio Cinema, powered by mediasmart, and in association with Lemma and MiQ.
Against the backdrop of the symposium, industry leaders, advertisers, agencies, and tech innovators gathered to showcase their achievements and exchange insights on the latest trends and strategies shaping the connected TV advertising ecosystem.
The purpose of the awards was not only to honour exemplary work but also to inspire and motivate industry stakeholders to push the boundaries of creativity and innovation in connected TV advertising. By shining a spotlight on the best practices and success stories in this domain, the awards sought to foster a culture of excellence and drive continuous improvement and growth.
Through a rigorous evaluation process, the winners were selected based on criteria such as creativity, effectiveness, innovation, and impact. The diverse range of categories, including Best FAST Channel, Best Measurement Tool, Best Connected TV Campaign – Creative, Best Connected TV Campaign – Awareness & Reach, Best Upcoming Connected TV Platform, and Best Connected TV AdTech, Connected TV Advertiser of the Year, Connected TV Thought Leader of the Year, reflected the multifaceted nature of connected TV advertising and the various dimensions of success in this space.
Brands, agencies, and platforms showcased their best campaigns, adtech solutions, and upcoming platforms, making it a comprehensive showcase of the CTV ecosystem.
For the first time, accolades were bestowed upon exceptional achievements in connected TV advertising, bringing well-deserved recognition to the forefront.
Among the winners were:
1. BEST FAST CHANNEL- Aaj Tak
2. BEST MEASUREMENT TOOL- DoubleVerify
3. BEST CONNECTED TV CAMPAIGN- CREATIVE
Gold- mediasmart (an Affle Company) for Levi’s, with OMD India as the agency
Silver- Interactive Avenues for Spotify India
Silver- Aaj Tak for Kent RO
Bronze- Frodoh for Lenskart, with Starcom India as the agency
4. BEST CONNECTED TV CAMPAIGN- AWARENESS & REACH
Gold- MiQ for JBL (Harman India), with Havas Media as the agency
Silver- mediasmart (an Affle Company) for Ethnix by Raymond, with Madison Media as the agency
Bronze- Interactive Avenues for Kohler India, partnered with Samsung Ads
5. BEST UPCOMING CONNECTED TV PLATFORM
Gold- Teads India
Silver- Frodoh
Bronze- DistroScale
6. BEST CONNECTED TV ADTECH
Gold- mediasmart (an Affle Company)
Silver- MiQ for Zee5
Bronze- Xapads for Neom
Bronze- Amnet (Dentsu) for Bosch, partnered with Samsung Ads
7. ADVERTISING PARTNER OF THE YEAR
Gold- Xapads for Neom
Silver- DistroScale
Bronze- DoubleVerify
8. CONNECTED TV ADVERTISER OF THE YEAR
Winners- Spotify India, JBL (Harman India), Kohler India, and Nestlé India
Spotify India Team
JBL (Harman India) & Havas Media Team
Kohler India Team
Nestlé India Team
9. CONNECTED TV THOUGHT LEADER OF THE YEAR
Winners- Nikhil Kumar, Siddharth Dabhade, Prabhvir Sahmey
Nikhil Kumar’s Team
Siddharth Dabhade
Prabhvir Sahmey
Congratulations to all the winners for their outstanding achievements and contributions to the connected TV advertising landscape! Your dedication and creativity continue to shape the future of advertising, inspiring us all.