Agency Reporter x DoubleVerify Roundtable Delves into India’s 2024 Advertising Landscape
Agency Reporter organized an exclusive closed-door roundtable discussion, in association with DoubleVerify, titled “India Trendspotting 2024: Future Forward.” Held on the 2nd of February 2024 at the prestigious Taj Vivanta on Residency Road in Bengaluru, the event brought together industry leaders and decision-makers to delve into the evolving landscape of digital advertising in India.
Moderated by Nachiket Deole, Head of Sales, India at DoubleVerify, the panel comprised a distinguished lineup of speakers representing various sectors of the advertising industry. Among the panellists were Soumitra Choubey, Associate Director- Brand Marketing at Meesho, Ananya Agrawal, Head of Digital Marketing & Media, Premium Business at TVS Motor Company, Sooraj Balakrishnan, Head Of Marketing at Acer, Saurabh Jain, President – South at Havas Media India, Taranjeet Kaur, VP & Head Of Media Digital Marketing at Tata Consumer Products, Shashidhar Sharma, Country Head – Programmatic at GroupM Nexus, Aparna Tadikonda, EVP – South at Interactive Avenues, Akash Jain, Head of Media at Flipkart, Suman Pal, Head of Media at Wipro Consumer Care, and representatives from DoubleVerify, Jayanth Kumar, Sr. Business Director in Revenue, and Jaiti Hariani, Business Director.
Central to the discussion was an exploration of India’s 2024 advertising landscape, dissecting emerging trends and charting future strategies. Panellists delved into four pivotal trends defining the year: holistic measurement, AI-driven transformation, the maturation of retail media networks, and the automation revolution in capturing attention. Against this backdrop, the central query echoed: How are advertisers safeguarding media quality amidst this transformative tide?
Throughout the discussion, panellists probed various dimensions of the evolving advertising ecosystem. They candidly addressed the challenges posed by the proliferation of content consumption platforms and the opportunities presented by heightened consumer engagement. Stressing the imperative of adopting privacy-centric attention metrics, panellists articulated strategies for discerning ad engagement insights while upholding user privacy. Additionally, they exchanged insights on measuring user attention in the burgeoning attention economy.
Brand marketers highlighted the priority placed on media quality within their organizations and discussed internal initiatives to address this concern. Representatives from agencies such as Havas Media India, GroupM Nexus, and Interactive Avenues shared insights into how they are convincing clients of the importance of media quality in today’s advertising landscape.
In terms of future focus areas, panellists discussed the significance of AI, attention, and privacy in shaping advertising strategies in 2024. They deliberated on how these factors will influence decision-making and drive innovation in the years to come.
Overall, the roundtable discussion provided a platform for industry leaders to exchange ideas, share best practices, and gain valuable insights into navigating the ever-evolving landscape of digital advertising in India.
Watch the roundtable here-