News

Outbrain announces Unveil, a digital event experience, highlighting the importance of Native Advertising into 2021
Dentsu India’s latest film with Jos Alukkas pays homage to tough women across the country
Mathrubhumi’s Club FM embarks on a new journey with its new brand identity
White Square International Advertising & Marketing Festival now open for entries
Biiggbang Amusement- a new short-format OTT platform to provide an unmatched experience to the global audience
Nestlé Milkybar uses innovative personalized augmented reality technology in its latest campaign
Poker Sports League partners with Pocket52 and Voot for Season 3
Dentsu brings together iProspect and Vizeum to form a future-focused iProspect brand globally
WATConsult launches ‘Bharat by WATConsult’ to help brands leverage multilingual digital opportunities
DDB Mudra Group’s e-book ‘Point of New’ examines shifts in consumer behavior in the new normal
Akamai partners with MX Player to provide its users in India with a seamless digital experience
Bumble installs socially distanced benches to encourage safer meet-ups in the new normal
Checkbrand releases data analyzing the online sentiments for top cricket stars in India
Divo expands its offerings, forays into digital, content, and influencer marketing
ShareChat’s 2020 UGC Trends Report highlights content behavioral trends among Indic language users
Dentsu International announces the merger of ‘The Story Lab’ in India with C’Lab
Honda Activa’s new campaign celebrates its legacy with Activa 6G 20th Anniversary Limited Edition
Bikayi’s latest report highlights shopping trends and WhatsApp e-commerce in India
ABP Network unveils its new visual identity across all broadcast & digital channels
ŠKODA AUTO India partners with Twitter to launch a first-of-its-kind ‘Speed Challenge’ game
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age