News

Telemedicine, e-Pharmacies have proved to be important tools in crisis: WATPapers
UpGrad with AliveNow launches 4 Graduation Day Instagram AR Filters 
TorcAI announces the launch of ‘Anchor ID’ to counter Google’s cookie deprecation
Havas Media Group’s ‘Meaningful Marketplaces’ provides direct connection to trusted, influential media
Koo launches ‘Talk to Type’ feature in Indian languages
ZEE5 Global, Publicis Groupe rank #1 in Google’s nationwide OptiScore Challenge
Presenting the winners of the first edition of SHE
Trackier witnesses rapid growth post-covid
eYantra acquires digital marketing agency Digital Ozone
InMobi launches in-game advertising for global brands, agencies
LMX announces its partnership with CAASie.co to accelerate adoption of Automated, Audience-Driven OOH
Dentsu APAC launches ‘Common Ground’ to unite offices
FMCG food, drink brands will increase their ad expenditure on digital channels by 7% a year to 2023: Zenith report
DoubleVerify uncovers, stops CTV-focused fraud Scheme ‘OctoBot’
Brands of Bharat series instigates discussion on how brands are efficiently connecting with T2 & T3 cities
Havas Sports & Entertainment partners with YouGov to launch HI-Cricket
Adidas introduces the evolution of its brand attitude ‘Impossible Is Nothing’
Integral Ad Science (IAS) releases its Media Quality Report (MQR) for H2 of 2020
Almost 60% of Indian CMOs to have dedicated budgets for influencer marketing in 2021: ClanConnect.ai’s report
DoubleVerify notifies the appointment of Doug Campbell as Chief Strategy Officer
FEATURED POSTS
Why Indian Advertisers Are Sleeping on Telegram
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement