Manushi Chhillar, Dipika Pallikal, Nikhat Zareen lead Adidas’ campaign, ‘Watch Us Move’
Adidas rolls out the ‘Watch Us Move’ campaign to celebrate womanhood and their freedom of movement. Through this campaign, Adidas aims to reaffirm its belief that just like in sport where body types don’t matter, our society is rising above caring for beauty standards. The Sportswear brand also aims to celebrate the positive movement of women who are spreading an infectious aura of rebellious optimism through ‘Watch Us Move.’ The brand notifies, what is important is that we unbiasedly care about our ambitions, hard work, stamina, willpower, and everything that comes from within. Sport is beyond caste, socio-economic status, physical and psychological barriers.
The protagonists of the campaign, Manushi Chhillar, Dipika Pallikal & Nikhat Zareen come together to slate how they have broken unrealistic stereotypes of perfection through their incredible journey and positioned themselves as role models for young girls across the country.
Sunil Gupta, Senior Director, Adidas India says, “Watch Us Move” is all about encouraging women to express themselves through movement. Every woman has her own definition of movement, of what progress looks like. They’re already taking action, creating in their own way. Yet many tell her what to do, how to look, and who to be. With the launch of ‘Watch Us Move,’ Adidas aims to unshackle these expectations and provide 100% support for all women making moves as they move the world.”
Speaking at the launch of the campaign, Manushi Chhillar, Miss World 2017, expresses, “I am delighted to be a part of Adidas’ powerful roster of women athletes who are super inspirational. ‘Watch Us Move’ celebrates women, their achievements and inspires us to keep a positive approach to life. It celebrates the fact that being feminine is powerful in every way, shape, and form. Through this platform, I’d like to say we are ready to move and now, more so than ever, it’s time for the world to ‘Watch Us Move’.”
Adding to this, Deepika Pallikal, Indian Squash Player shares, “Watch Us Move is a rallying call for all women to be the drivers of change for one another with their inspiring rebellious optimism. Through this campaign, I urge women to express themselves more freely and also to move & enjoy and see how this movement can do wonders to their bodies and minds for overall well-being.”
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.