PubMatic, GroupM annunciates strategic alliance
PubMatic announces a global partnership with GroupM. The alliance aims to bring benefits to both advertisers and publishers. GroupM will gain programmatic advantages, given more efficient access to globally scaled, brand-safe inventory across OTT/CTV, mobile app, mobile web, and desktop environments for video and display advertising. At the same time, PubMatic’s publisher partners will gain access to ad spend at scale from GroupM’s portfolio of global advertisers.
“GroupM’s partnership with PubMatic brings our clients media transparency and an efficient path to premium inventory,” says Andrew Meaden, Global Head of Investment at GroupM, adding, “As a global preferred partner, PubMatic gives brands access to their strong publisher footprint across the U.S., Europe, and Asia, particularly in the growing mobile app market, and provides leadership and innovation around programmatic CTV, identity, and audience addressability.”
“We are thrilled that GroupM has selected PubMatic as a preferred global SSP partner to give their advertisers transparent inventory access and increased ROI through fewer, more strategic supply partnerships. As consolidation continues across the industry, this will also help to ensure that we provide our publisher customers access to unique demand from GroupM’s leading global brands,” shares the Chief Commercial Officer of PubMatic, Jeff Hirsch.
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