News

76 Percent of Consumers in India to Increase Usage on Open Internet, Positioning India’s Ad Spend for Continued Growth: Report
Dentsu BX expands footprint in India
Huella Services unveils NEXad to transforming CTV advertising with interactive programmatic technology
Bisk Farm secures injunction against Parle Biscuits in trademark dispute
Magnite launches full AI-driven automation within demand manager to earn incremental revenue for publishers
India International Brand Summit 2024 brings together leading brands, agencies and marketing experts
IAS announces Mobile In-App support for first attention product to unify media quality and eye-tracking
AdLift marks 15 years of digital innovation and excellence
Hero MotoCorp’s Surge S32 Wins Platinum A’ Design Award for Innovative Mobility Solution
Ipsos launches ad testing solution Creative|Spark AI which generates actionable insights within minutes
Amazon Ads small and medium sized businesses (SMB) research: India SMBs look to advertising to fuel future growth at home and internationally 
Interactive Avenues releases its T20 WC 2024 Social Listening report
Lemma marks seven years of excellence in the AdTech industry
LS Digital introducing DigiVerse 2.0 to transforms digital marketing operations
Ipsos announces launch of Ipsos PersonaBot to enhance segmentation research
Agency Reporter’s Programmatic Asia Symposium- New Delhi 2024: A Resounding Success
New research reveals link between high-quality digital ads and lower emissions: DoubleVerify
White Square International Festival of Creativity announces winners of its 2024 edition
Shifting gears: Why brands should embrace the open internet over social media 
AdLift launches ‘India’s Top BFSI Marketers Awards’
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Connected TV is the new prime time  
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Beyond the Business: Ratan Tata’s PR Influence
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Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress