News

LS Digital expands into the USA Market with new joint venture, ‘.fear-LS,’ in partnership with .fearless
DoubleVerify launches comprehensive guide for APAC Marketers: The Power of Media Quality
76 Percent of Consumers in India to Increase Usage on Open Internet, Positioning India’s Ad Spend for Continued Growth: Report
Dentsu BX expands footprint in India
Huella Services unveils NEXad to transforming CTV advertising with interactive programmatic technology
Bisk Farm secures injunction against Parle Biscuits in trademark dispute
Magnite launches full AI-driven automation within demand manager to earn incremental revenue for publishers
India International Brand Summit 2024 brings together leading brands, agencies and marketing experts
IAS announces Mobile In-App support for first attention product to unify media quality and eye-tracking
AdLift marks 15 years of digital innovation and excellence
Hero MotoCorp’s Surge S32 Wins Platinum A’ Design Award for Innovative Mobility Solution
Ipsos launches ad testing solution Creative|Spark AI which generates actionable insights within minutes
Amazon Ads small and medium sized businesses (SMB) research: India SMBs look to advertising to fuel future growth at home and internationally 
Interactive Avenues releases its T20 WC 2024 Social Listening report
LS Digital introducing DigiVerse 2.0 to transforms digital marketing operations
Ipsos announces launch of Ipsos PersonaBot to enhance segmentation research
Agency Reporter’s Programmatic Asia Symposium- New Delhi 2024: A Resounding Success
New research reveals link between high-quality digital ads and lower emissions: DoubleVerify
White Square International Festival of Creativity announces winners of its 2024 edition
Shifting gears: Why brands should embrace the open internet over social media 
FEATURED POSTS
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age